Design Optimisation

As well as ensuring a new web site looks good, it also has to meet the needs of the visitors. A great design can be ruined by a simple mistake.

Before planning any new web site, we have to answer questions:

• How do customers buy?
• What process do customers go through before they make a purchase or enquiry?
• What information do they need to make a buying decision?
• How do your customers prefer to contact you?
• What types of personas make up your target customers?
• How does the buying process differ from one persona to the next?

Our design optimisation process finds answers to these questions to create a web site that converts customers. By considering the layout of the site, as a whole, individual page elements and the information included we can remove barriers to converting a visitor to a customer.