Splice Eye

An e-commerce conversion solution

The problem

60% - 75% of shopping carts are abandoned and there are various reasons why this happens including lack of trust, concerns about security, return policies, delivery times and shipping costs. Sometimes the customer just got distracted and forgot to come back to your site and complete a purchase. No matter how you look at it, there is a lot of money being left behind and until now, owners of online shops have felt powerless to do anything about it.

The Solution

You are now able to group online prospects and customers into groups based on lots of different variables including purchase history, customer value, actions completed on site or even visiting a specific page. You can now target these prospects using behavioural email marketing to bring them back to your site and complete their purchase.

Here are a few examples of email triggers:

• Registered but not purchased
• Out of stock email - offering an alternative based on what they viewed on your site
• Returning customer that did not purchase
• Quote and drop off during final purchase

The purpose of the program is to deliver increase ROI by ensuring that more of the the prospects who visited your site end up as your customers. The program pays for itself and can start delivering results within hours of being active.

The process

It starts with a meeting to understand where you may be losing customers and why. Once this has been understood we will work with you to create a behavioural email campaign to target specific groups of customers. On a monthly bases we perform an analysis of results including ROI calculation and we will also advise you on other areas of the site that once improved will result in fewer customers abandoning their shopping cart.

Reporting we will provide includes:

• Total sales
• Total revenue
• Behavioural Email sent, delivered, opened, clicked and sales results
• Sales and Conversion by day
• Clicks and Sends by day

From first meeting to full implementation of the solution including initial website analysis (if required) is 14 days. The results will start coming through in a matter of hours depending on the volume of traffic your website receives daily.

For an initlal consultation or a free 30 day trial please call us on 0845 652 2412 or email roi@splicemarketing.co.uk.

Splice Eye is powered by Red Eye Behavioural Email Software.