Splice Insight

Easily track keywords that result in your phone ringing.

It is a innovative solution that offers visitor level call tracking and analysis. The solution is designed to help business owner and marketing managers understand why what part of your marketing is resulting in the phone ringing.

Splice AdInsight can report on every keyword, online and offline advertising and referring website that causes your phone to ring. You will know why your phone is ringing and can spend your marketing investment on more of the marketing you now know is working and reduce the waste on marketing that is not working.

What can be tracked

Splice AdInsight can track every website visitor and report on the following:

• The exact path a visitor took through your website and at what point they called
• What Adwords campaign resulted in a phone call
• What keyword the customer searched for using search engines that resulted in a phone call
• How your PPC (paid ads) traffic compare to organic search in generating offline conversions
• Track whether that phone call resulted in a sale
• Record each customer service or sales call for analysis and improvements

Return on Investment

The whole point of tracking how customers are finding and interacting with your business is to continually improve the customer experience resulting in more customer contact and sales. Most business owners and marketers will spend more money on marketing if they know for sure the spend is resulting in a positive return on investment. The challenge of course is knowing why someone called your business in the first place and if you don't know why, you cannot make improvements to increase the desired called that results in business.

When you invest money in online marketing for search engine optimisation or paid advertising on Google or Bing, it is easy to track conversions using a web form. Google Analytics will report several metrics that will help marketing to know which keywords are working and of course which ones are not because it is all happening online. However, when the phone rings we may know it came from the website if the site has a unique phone number but we will not know exactly which keyword(s) the customer used or which pages on your website caused them to call you.

Splice AdInsight gives you the intelligence so you can properly calculate your return on marketing investment. You will know for certain how customers are finding your site, what pages they visited that resulted in them calling your business. This also gives you the opportunity to fix the pages that are not making your phone ring and reduce the waste being spend on offline marketing that is now working.

The call tracking process

Getting started is very easy, after a phone conversation or a site visit we can set up your account the same day. We will give you some JavaScript to place on your site (or we can do it for you) and once installed the Splice AdInsight will automatically start showing unique phone numbers to each of your site visitors. It will automatically start collecting data and reporting them to an online portal for you to see.

To get started call us at 0845 652 2412 or email at roi@splicemarketing.co.uk.

Splice AdInsight is powered by AdInsight Clarity