Lead Generation

Your sales team can close deals faster if you provide them with leads that are already qualified and are persuaded to buy or close to making that decision.

The big question is how many of your site visitors that could be leads are actually becoming leads? If you want to convert more of those visitors into customers then our Lead Generation Conversion techniques can help you.

Uncovers what keeps your visitors from becoming high quality leads

Led Generation Conversion tools show more than just how many visitors are not converting. It continually uncovers the reasons why those visitors are not confident enough to take the action you want them to take. We will show you what actions to take to start turning those previously lost sales into real opportunities.

Track individual visitors even over multiple visits

A customer buying process is not a one off event, they move from initial research to deciding to make contact with your sales team and may take multiple visits. If you cannot measure a customer's multiple visits across their different buying stages, you cannot make changes that will improve the customer experience. Lead Generation Conversion tools let you see how individuals are interacting with your website over time so you can see what's attracting them and converting them or what is failing to do so.

Nurture and converts early stage and less qualified leads

If a lead visits your website and downloads a whitepaper but fails to request contact from your sales staff, our Conversion tools allow you to selectively and automatically send relevant messages designed to persuade the visitor and can track that visitor during their engagement on your website. By optimising early stage engagement you better frame the way your prospective leads understand your competitive position and offering. This also offers an additional advantage to your sales team in that they can review the prospects history of interaction before the first sales call.

Automatically qualify visitors for your sales team

The Lead Generation Conversion tool offers the ability to qualify and rank leads automatically according to your sales team's criteria. Instead of just getting contact information, they can access that leads engagement with your website. The system has integrated and automated surveying tools that provides opportunities for acquiring a more thorough levels of customer information. Your salespeople will be able to leverage key information about the potential client's motivations, objections, hot buttons and more. We can also rank those leads allowing your sales people to work the hottest leads first.

End-to-end visibility of the sales process

If you are you are currently assessing marketing spend by how well it drives traffic to your website you need to start considering the return on investment (ROI). While increased visitors is beneficial, it is marketing efforts that result in actual sales that contribute to the bottom line. To help you to effectively monitor and manage the ROI, our Lead Generation Conversion tools allow:

• lead nurturing with individual or multiple visit tracking
• lead scoring and sales team feedback integration
• email tools built in with integrated tracking
• integrated customer and prospect surveying tools

Once you know what drives the best qualified traffic most efficiently, you can start investing more in what works, and less in what does not.

Ready To Improve Your Lead Generation Results?

Call Splice Marketing on 0845 652 2412 or complete the Contact Us Form