Internet Marketing

What is Internet Marketing?

Internet Marketing is the art of using web technology to improve on and add to traditional marketing processes. Internet marketing can include a wide range of tactics including:

• Email Marketing
• Search Engine Optimisation
• Pay Per Click Advertisting
• Web Analytics
• Web Copy Writing for Conversion
• Conversion Orientated Web Design

Why Internet Marketing?

Internet Marketing is unique in the way everything can be tracked, measured and improved. Internet marketing gives us opportunities to target customers and our marketing messages like no other form of marketing.

Internet Marketing should be an integral part of almost every business. There are few business models that cannot benefit from some form of internet marketing. Internet marketing gives us an additional way of reaching potential customers, it can be used in an integrated marketing system to form the backbone of other more traditional marketing campaigns.

Internet marketing is cost effective and flexible. You can create multiple versions of the same campaign quickly and cost efficiently to test different ideas and messages. You can get almost immediate feedback from your audience as to what works and what doesn't.

Is Internet Marketing for me?

If you are looking for new customers and your service / product offering is something that is recognised in the market then internet marketing is for you. Internet marketing is effective in almost any situation, except where you have a totally revolutionary product that nobody knows about or know that they need it.

How can Internet Marketing be used to grow my Business?

Internet marketing is predominantly used in two ways:

• Getting new customers
• Retaining and developing your customer base

We help businesses get new customers through using website design based on conversion architecture to create effective online businesses.  We then drive traffic to those websites through search engine marketing tactics including search engine optimisation SEO, and pay per click advertising (PPC).

Integrated e-Marketing

We are passionate advocates of Integrated Marketing. For years leading marketers have toiled to find better ways of tracking and measuring marketing campaigns. Now with internet marketing, integrated campaigns are available to all businesses. The Splice Integrated Marketing System, contains all the elements that a business needs to run successful integrated marketing campaigns such as an integrated CRM, Email Marketing System, segmentation tool, analytics, landing page creation etc.

For more information on Splice Marketing's range of internet marketing services call us now on 0845 652 2412.