Search Engine Marketing

People trust search engines - the top listings are automatically trusted. They are seen as the best and most accurate solution to their need and people buy from them.

There are few people today who don't know of or use one of the three big search engines Google, Yahoo and MSN. In fact over 65% of the search queries in the UK are carried out on Google.

When linked with a good website, a search engine marketing strategy guarantees sales success. There are two key ways of generating traffic and new business through the search engines, these are:

• Search Engine Optimisation
• Pay Per Click Marketing

A robust search engine marketing strategy will provide your business with a consistent stream of new business leads.

Most businesses should be considering an approach that uses both Search Engine Optimisation and Pay Per Click advertising. They are both great at different things:

• Pay Per Click (or PPC) is a fantastic tool as you can specifically target the people who you want to deliver your message to, then decide what message that will be. You can test different messages and decide where to send those visitors on your web site. No other marketing method provides this level of flexibility, accuracy or measurability.
• Search Engine Optimisation (or SEO) is the holy grail of search engine marketing. In effect the search engines are bringing customers to your web site for FREE. However this is more of a long term approach as it takes time to build those search engine rankings for your preferred search terms. The other downside is that there is less control over who finds your site and where they go on it. This is why a two pronged approach with both SEO and PPC is generally most successful.

Our Search Engine Marketing services take advantage of a whole range of tactics that ensure your business gets a maximum return from a minimum expenditure. So many companies waste a massive amount of money through ill advised bidding tactics, poorly written ads, a lack of strategy and ineffective landing pages.

Effective pay per click is not a DIY job, just as most businesses would not tackle an advertising campaign themselves, pay per click needs specialist management. From in depth keyword and trend research, to ad writing and ongoing performance management.

Read on for more information on search engine optimisation and pay per click or contact us for an in-depth chat.