Website Design

Website design is a broad and generic term that to most people is about the look and feel of their website. Business owners and managers understand their products and services, but when it comes to putting persuasive information on their website for all the world to see the difficulty is knowing what to say, how to say it or to whom you are saying it.

Replacing your existing website is a big decision, and getting it right from the beginning can affect the success of your business. We guarantee that your new website will outperform the old website by converting more site visitors into customers. If it does not, we will refund your money. Why take the risk? give us a call on 0845 652 2412 for a free consultation.

See Our Portfolio for some recent e-commerce and lead generation website designs.

Three Important Web Design Questions

1. Who are the people coming to my website?
2. What actions do I want them to take when they get there?
3. What do they need to feel comfortable taking that action?

If you do not address these three questions, you cannot design an effective website that will appeal to your customers and satisfy their buying process. The way your website looks is important but people don't come to your website for the look or pictures, they come for information that will help them make a decision on which supplier they can trust. Therefore your website has to anticipate the questions they are going to ask and provide answers that move them forward; this process is known as conversion architecture.

Once these questions have been answered, only then can the website be architected and designed to please visiting customers. Business in Southampton and surrounding areas trust us to design their websites. Check out First Class Sailing, Atlas Helicopters, Premier Property Search, Focal Point Training and Consultancy

What happens if I don't address these questions?

The problem with business websites that skipped the above mentioned process (website conversion),  is they don't get people that visit their website to take the actions needed such as pick up the phone and call you, fill in a form, donate to a charity, buy a product, sign up for a newsletter or book a service. 

Whatever the end result you wanted, chances are 98% of your visitors will not take that action because your website was not designed for them. If 98 out of 100 people coming to your website don't take action, that is a lot of money being left for your competitors. The visitors to your website still want the products or services you are offering but because their experience on your website was not satisfactory, they searched again and found a competitor that provided the important and relevant information. Chances are you've have had the same experience using other websites.

How to select the right website design company.

Ask yourself the following questions:

• Are they credible, have they designed websites that are easy to use?
• Did they spend time getting to know what you want from your website, the amount of business you need to generate and how much you expect your investment to return to the business?
• Do they really understand your customers or did they show up with a design at the first meeting knowing nothing about them?
• Do they have the experience in search engine marketing to drive quality customers to my website?
• Are they specialist in web design for converion or is this just another service to their existing media?
• Will you be able to update the website yourself or do you need to call them every time a simple change is needed.

As a Splice Marketing customer you will get the answers to all these questions and more. For more information the questions and answers to help you choose a web design company visit Lead Generation: Top 5 Questions or 7 Tips for e-Commerce Success

How much will it cost?

There are several factors that affect pricing and some of these are:

• the uniqueness of your product or service
• whether you are operating regionally, nationally or internationally
• whether you are selling a product or service
• the competitive nature of your industry etc

These and a lot more questions have to be answered but don't worry, our design process makes it easy. Call us today for a quotation or a friendly chat on 0845 652 2412 or visit our contact us page.

Splice Marketing are website designers in Southampton, Hampshire.