Web Analytics

Understanding your web site visitors.

To measure, manage and improve your website analytics are essential. When you have a multipronged marketing solution, advanced analytics will provide the management data needed to make solid marketing decisions and incrementally increase sales and conversions.

Web analytics are the glue that hold together our integrated marketing system. Without information, we are powerless to make good management and marketing decisions. The data from our Google powered analytics enables us to:

• Track overall visitor metrics
• Find the best and worst parts of our marketing system
• Find out what keywords are leading to revenue generation
• Profile visitor types to improve conversion architecture
• Split test different pages to incrementally improve our site content
• Use customer actions to drive email marketing campaigns
• Slice and dice raw data to test different scenarios

Web Analytics: Making sense of the numbers

Having data is one thing, knowing how to analyse that data and extract meaningful management information from it is another.

At Splice marketing we use analytics to prove the return on your investment and revenue growth.

Features of the web analytics software include:

• View the specific navigation of users from page to page on your website
• See which keywords result in different actions on your website
• Segment users to your website by any measurable action
• Profile different groups of users
• Calculate revenue by keyword
• Provide data for email marketing campaigns
• Monitor how search engines are visiting your site
• Create sales funnels and goals and assign them values
• Measure click fraud on your PPC campaigns
• Import data from your PPC campaigns

Get the management information you have been missing - contact us today.