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Perils of Changing your Brand Name

Posted: Friday, July 31, 2015

Top 7 logo redesignsDo you still call Snickers a Marathon? Do still look for Jif instead of Cif. And isn’t it a shame that the file transfer company YouSendIt went bust? Well, that last one isn’t quite true. They changed their brand name to Hightail and then seemingly disappeared. 

9 Tips to Conquer Writer’s Block

Posted: Wednesday, July 29, 2015

perils-of-changing-brand-nameAs a Digital Marketing Assistant, sometimes I stumble across a case of writer's block. It is something that happens to many people and a ‘block’ can become very frustrating when your mind blanks out in the middle of writing. 

Developer Tools Continue Developing

Posted: Friday, July 24, 2015

Top 7 logo redesigns Improving the quality and speed of our work is something the Splice Marketing Development team are always striving to achieve. This involves finding new and interesting technologies, tools, software and best practises to help not only ourselves, but also other departments.  

Top 7 Logo Redesigns of 2015

Posted: Thursday, July 16, 2015

Top 7 logo redesigns The recent redesign of the Facebook logo has prompted me to look at some other big brand logo redesigns of 2015. 

Splice Mobile Photo Challenge

Posted: Thursday, July 16, 2015

Splice Mobile Photo Challenge From baking to sketching the year of Splice Challenges has reached the halfway point, with June’s being one that every member of the team could enter, as we all have mobile phones and can take a snap or two. 

Podcast: Google Analytics Workshop for E-commerce

Posted: Friday, July 10, 2015

Podcast: Google Analytics Workshop for E-commerce If you are a business owner, or an online store manager then this is a great opportunity to learn how to take your website’s data and improve conversions and sales. 

Dmitriy Joins the Dots to Arrive at Splice Marketing

Posted: Thursday, July 09, 2015

Dots to Splice Marketing Drawing topographic maps is like drawing a picture using dots with numbers. At the beginning you can't see how the picture will look like. But you start from dot number one and draw a line to the second dot and the more dots you connect, the more you can see what the picture looks like. 

Video Sticks Out in Searches

Posted: Friday, July 03, 2015

How to Improve Your Leads Here is an observation about Google Search that once pointed out, becomes constantly obvious: video sticks out in searches.  

How to Improve Your Leads

Posted: Thursday, July 02, 2015

How to Improve Your Leads In conjunction with the Southern Daily Echo's Hampshire Business magazine, Splice Marketing's Director Ray Vernon has a Web Marketing Advice Column. In this column the thorny subject of visitors and leads is raised by one concerned business owner. 

The Shrinking Yellow Pages: Is there an Opportunity?

Posted: Friday, June 26, 2015

The Shrinking Yellow Pages: Is there an Opportunity?Have you seen the latest Yellow Pages? Have you noticed that it has shrunk? In fact, it could well be smaller than a Harry Potter novel. But should your business ignore it? 

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