Read articles written by our team here at Splice.
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Are You Maximising the Return on Your Website Investment?

Posted: Thursday, August 21, 2014

In recent times, webmasters and site owners have been focusing on increasing their search engine ranking and traffic. However, many have been forgetting the key metric for websites and that is conversions. Since many sites have been hit by various Google updates and penalties, the emphasis of web marketing has fallen heavily on trying to get back in Google’s good books and encourage more visits to your site. 

Using HTTPS Everywhere Adds to your Ranking Signal

Posted: Tuesday, August 19, 2014

If there is one thing that gets SEO companies excited it’s when Google suggests that a minor change to your website will increase ‘ranking signal’. 

The Future of Computing

Posted: Thursday, August 14, 2014

Click Fraud Steals Your Advertising Budget Sooner or later every new employee at Splice Marketing has to contribute to the blog, but we like to gently ease them in with an icebreaker; a blog that uncovers a little about themselves. Our latest recruit is Jacob Cruse and this is his first blog… 

Spaceway Find Room for 5000 Products Online

Posted: Thursday, August 14, 2014

Handy storage product Following last August’s ground breaking move to having a fully responsive website, Romsey based Spaceway have expanded their online offering and are now making their new SAC Industrial catalogue available. 

Click Fraud Steals Your Advertising Budget

Posted: Friday, August 08, 2014

Click Fraud Steals Your Advertising Budget Click fraud has long been a threat to businesses conducting pay-per-click advertising, and according to recent reports is wasting company finances (Click Fraud Costs Marketers $11B, IAB Issues Key Report), but what exactly is click fraud and what can be done to prevent it? 

Finding Time for Social Media

Posted: Thursday, August 07, 2014

Finding time for social media In conjunction with the Southern Daily Echo’s Hampshire Business, Splice Marketing’s Director Ray Vernon has a Web Marketing Advice Column. Sometimes the questions are serious and occasionally lighthearted, while this one involves finding the time to get social... 

Raise Finance From Fans and Followers

Posted: Friday, August 01, 2014

For all new business ideas and ventures, raising finance is the prime concern, followed by customers and sales. Depending on the scale, the source could be re-investing redundancy money, or a hopeful trip to the bank manager, salvation through business angels or embarking on a business journey with venture capitalists. 

Should Your Business Use #Hashtags?

Posted: Thursday, July 31, 2014

If social media is a new concept for you and your company, then the hashtag is probably even more so. You’ve no doubt seen them on the internet, in the media, even tacked on to the opening credits of some of your favourite TV shows. They look like this: #bbcqt #gloriousgoodwood #picoftheday So, should you be using hashtags in your posts? And are they right for business and brands? 

An Open Letter to Matt Cutts and Google

Posted: Friday, July 25, 2014

I’m normally a very "go with the flow" kinda guy, and publicly challenging people & organisations is not my usual way of going about things. I much prefer to discuss things face to face as I feel better progress can be made. 

ISO: The Standards Organisation without Standardised Logos - the Rules and Options for your ISO

Posted: Friday, July 18, 2014

 GalxC ISO 9001:2008  logoIf you asked the question: "Who sets the standards in business?" the answer you’ll receive 8 times out of ten will be ISO, the International Standards Organisation. 

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