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When Should You Stop Testing?

Posted: Wednesday, August 26, 2015

when to stop testingIn this blog I want to take a look at the importance of testing, and more specifically when you should be content and confident enough to stop testing. The answer is quite obvious, but something that the majority of companies we come across seem to ignore. Let’s work this through with a real example shall we...  



Social Media is a Game Changer for Customer Service

Posted: Monday, August 24, 2015

Social medi is a game changerPeople always ask how they can see a ROI on Social Media investment and most people look to how it converts customers. If you build an audience and promote your products naturally overtime you will begin to convert the audience. 



Tell Your Story with Facebook Advertising

Posted: Friday, August 21, 2015

tell your story"Marketing is no longer about the stuff you make, but about the stories you tell." - Seth Godin 



Put your Brand on Wheels

Posted: Thursday, August 20, 2015

content from contentAs a keen photographer of clouds there is a tendency to not notice things at ground level but when I spotted the scooters below I thought about brands on vehicles and the benefits it can bring.  



Introducing Ideation

Posted: Friday, August 14, 2015

content from contentWhether it is a brand new client, or a project that involves a re-design, every website build goes through Splice’s 15-step process 



Getting Content from Content

Posted: Friday, August 14, 2015

content from contentWhen transferring their business knowledge to their website, there is one area that medium and small business find difficult and time consuming: the content. 



The Benefits of Business Blogging

Posted: Thursday, August 06, 2015

benefits of business bloggingIn conjunction with the Southern Daily Echo’s Hampshire Business magazine, Splice Marketing’s Director Ray Vernon has a Web Marketing Advice Column. 



Apprentice to Battle Code at Splice

Posted: Thursday, August 06, 2015

apprentice-battle-code-featurePart of a generation swamped with technology, I have been surrounded by computers my entire life. 



Perils of Changing your Brand Name

Posted: Friday, July 31, 2015

Top 7 logo redesignsDo you still call Snickers a Marathon? Do still look for Jif instead of Cif. And isn’t it a shame that the file transfer company YouSendIt went bust? Well, that last one isn’t quite true. They changed their brand name to Hightail and then seemingly disappeared. 



9 Tips to Conquer Writer’s Block

Posted: Wednesday, July 29, 2015

perils-of-changing-brand-nameAs a Digital Marketing Assistant, sometimes I stumble across a case of writer's block. It is something that happens to many people and a ‘block’ can become very frustrating when your mind blanks out in the middle of writing. 



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