Splice Blog

If you are interested in Search Engine Optimisation (SEO), you will probably be aware of the effort involved in getting to the top of the search engines, especially Google. Google has recently decided to give a little more insight into the changes they are making in how pages are ranking in the Google Blog. This is great news for website owners who will have a bit more guidance as to what they should be doing to get their pages ranked above their competitors. 

If you are a fan of Google's ubiquitous Analytics system, you will probably be delighted to know that you can now get real time visitor information. It is only available in the New Analytics Beta version, and is being rolled out to Google UK over the next couple of weeks. 

Google has just announced the availability of 'Pages', allowing businesses and other organisations to establish their profile on the Google+ social media system. Pages will allow you to share updates, images and videos with individuals and companies that have added the Page to one of their circles.  

Google has announced a change with immediate effect to the way it passes search data information. If a visitor comes to your site using Google search, AND they are currently logged in to their Google account, you will no longer see the keyword data in your analytics reporting. 

The EU has ruled on the long running dispute between Interflora and Marks & Spencers regarding the use of Trademark terms in Google Adwords. The new ruling clarifies the position if you bid on competitors names or brands for your online advertising. 

If you have been on Google Analytics recently, you may have noticed a link in the top right labelled 'New Version'. Clicking this will take you to the Beta (or test) version of the new Google Analytics package. It uses all the same data as the current version, but contains some interesting new features. 

Google Analytics is a great source of free information about the visitors to your website. It can show you how many visitors are seeing your site, where they have come from and which pages they look at. It's an incredibly powerful resource, but some of the terms used can be confusing. Here's some of the terms used in Analytics reporting and their meanings. 

Post by: Pete Stubbings

OK, as I’m sure many of you are aware; Google is rolling out their own social networking site, Google Plus. Some of you may have joined it and had a play, many of you have probably not given it too much thought and stuck with Facebook. I have joined and done some initial exploratory analysis to see how it compares to the likes of Facebook and Twitter. 

Cascading Style Sheets, or CSS for short, were introduced in the mid 1990’s with the aim of allowing developers to separate a webpages' content from its styling and layout. Like earlier versions, the latest update to CSS 3 works on the premise that all elements within a page (such as text, images and headings) can be given a unique ID which can then be referenced within a separate style sheet to apply a wide range of styling to the referenced element or group of elements. These styles can then cascade through all elements that the style is applied to allowing for large changes in styling and formatting to occur with a fairly small amount of actual code. 

Post by: Pete Stubbings

As someone who works a lot in the social world of Facebook, Twitter and LinkedIn, I often get asked by business owners just what is it they should be doing? This is a very complicated question and the answer is always unique to their business. To write an article here covering all of the specifics businesses should be doing on these social sites would take me forever to write and you forever to read. However I have compiled my top ten list of do’s and don’ts to help put you on the right track when starting a social media campaign.