Splice Blog

Guest Post: Why is a Face to Face business exhibition still relevant in a technologically advanced society?

In the 21st century, almost all organisations have a strong online presence and a lot of networking and relationship building is done in the comfort of the office. Often businesses never meet their clients face to face. Cutting back on such activity may have a detrimental effect and spending money on attending an event in your area can have long term benefits. With organisations shifting back to relationship marketing and building long term relationships with clients, a business2business exhibition is the catalyst for building and maintaining such connections.  

The EU has ruled on the long running dispute between Interflora and Marks & Spencers regarding the use of Trademark terms in Google Adwords. The new ruling clarifies the position if you bid on competitors names or brands for your online advertising.