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Case Studies

Macdonald Hotels achieves ROI of 4700 Percent

The Challenge Following an analysis, Macdonald Hotels became aware of several opportunities for improvements relating to registration, hotel search and the booking process on t...

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Splice Blog

Read articles on design, development and SEO - written by our team here at Splice.

Trademark Terms in Google Adwords

Posted: Thursday, September 22, 2011

EU Judgement of Trademarks in AdwordsThe EU has ruled on the long running dispute between Interflora and Marks & Spencers regarding the use of Trademark terms in Google Adwords. The new ruling clarifies the position if you bid on competitors names or brands for your online advertising. 

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