Splice Blog

Have you ever heard the term 'microsite' and wondered if this is the same as a web site? "Microsite" is a term used by a lot of people out there and tends to give the wrong impression of the power a Microsite can actually have. It is common to think that a Microsite is a small website, normally 1 to 3 pages, that is just used to hold a small piece of information and commonly used for SEO purposes. However, Microsites can be much more effective than this.

When looking at an online marketing strategy, we always analyse the sectors a client is trying to reach and the markets that are out there. This often identifies small niches that can be targetted to reach a specific group of potential customers. 
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If you are interested in Search Engine Optimisation (SEO), you will probably be aware of the effort involved in getting to the top of the search engines, especially Google. Google has recently decided to give a little more insight into the changes they are making in how pages are ranking in the Google Blog. This is great news for website owners who will have a bit more guidance as to what they should be doing to get their pages ranked above their competitors. 

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