Splice Blog

Have you ever heard the term 'microsite' and wondered if this is the same as a web site? "Microsite" is a term used by a lot of people out there and tends to give the wrong impression of the power a Microsite can actually have. It is common to think that a Microsite is a small website, normally 1 to 3 pages, that is just used to hold a small piece of information and commonly used for SEO purposes. However, Microsites can be much more effective than this.

When looking at an online marketing strategy, we always analyse the sectors a client is trying to reach and the markets that are out there. This often identifies small niches that can be targetted to reach a specific group of potential customers. 
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Responsive web design is a relatively new cutting edge technique for building websites. It has been developed owing to the recent increase in mobile browsing, through both mobile phones and tablets. In the past websites have been built to be fixed width, so no matter what device or screen size you are using to view the site it will always appear the same width. This is fine for an average desktop or laptop PC but mobile phones and tablets use much smaller screens, so the user is left needing to scroll from side to side in order to view the full page. To cope with this many companies started to produce a mobile version of their site optimised for smaller handheld devices such as mobile phones and tablets. This requires several versions of the site to be created and maintained, which is time-consuming and more expensive.  

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Whilst the news is full of stories about companies closing and making redundancies, one business in Hampshire, Splice Marketing, a leading internet marketing company, which specialises in e-commerce and lead generation websites has bucked the trend in grand style.

Splice Marketing were announced as winners of the prestigious Europe and Middle East Business Excellence Awards, for the fastest growing company with under 10 employees, at a glamorous “academy awards style” event in Berkshire, where approximately 100 businesses were represented. They were also named as finalists in another category.  

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Cascading Style Sheets, or CSS for short, were introduced in the mid 1990’s with the aim of allowing developers to separate a webpages' content from its styling and layout. Like earlier versions, the latest update to CSS 3 works on the premise that all elements within a page (such as text, images and headings) can be given a unique ID which can then be referenced within a separate style sheet to apply a wide range of styling to the referenced element or group of elements. These styles can then cascade through all elements that the style is applied to allowing for large changes in styling and formatting to occur with a fairly small amount of actual code. 

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