Splice Blog

Hypertext Markup Language (HTML) is the language of the web, almost everything you see and do is written mostly in HTML and will be for the foreseeable future. Essentially it’s a list of “tags” that describe everything on-screen, from tables and paragraphs to images and lists. The challenge is the Internet and more specifically the way we use it changes so quickly. Many people in charge of maintaining the language just can’t keep up. 

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Splice Marketing are pleased to announce that the winner of their “Win Free Advice” prize draw at Business South 2012 is John Graves FCA.

Splice Marketing are currently in the process of meeting with all those that expressed an interest in a free web clinic at Business South.

A date has already been arranged to meet with John for his free social media audit. Those taking part in the prize draw were able to select from either a free marketing audit or a free social media audit if they won and John selected the latter prize.

 

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Have you ever heard the term 'microsite' and wondered if this is the same as a web site? "Microsite" is a term used by a lot of people out there and tends to give the wrong impression of the power a Microsite can actually have. It is common to think that a Microsite is a small website, normally 1 to 3 pages, that is just used to hold a small piece of information and commonly used for SEO purposes. However, Microsites can be much more effective than this.

When looking at an online marketing strategy, we always analyse the sectors a client is trying to reach and the markets that are out there. This often identifies small niches that can be targetted to reach a specific group of potential customers. 
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Responsive web design is a relatively new cutting edge technique for building websites. It has been developed owing to the recent increase in mobile browsing, through both mobile phones and tablets. In the past websites have been built to be fixed width, so no matter what device or screen size you are using to view the site it will always appear the same width. This is fine for an average desktop or laptop PC but mobile phones and tablets use much smaller screens, so the user is left needing to scroll from side to side in order to view the full page. To cope with this many companies started to produce a mobile version of their site optimised for smaller handheld devices such as mobile phones and tablets. This requires several versions of the site to be created and maintained, which is time-consuming and more expensive.  

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Whilst the news is full of stories about companies closing and making redundancies, one business in Hampshire, Splice Marketing, a leading internet marketing company, which specialises in e-commerce and lead generation websites has bucked the trend in grand style.

Splice Marketing were announced as winners of the prestigious Europe and Middle East Business Excellence Awards, for the fastest growing company with under 10 employees, at a glamorous “academy awards style” event in Berkshire, where approximately 100 businesses were represented. They were also named as finalists in another category.  

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There are many reasons why you may have chosen to exhibit at a Business to Business (B2B) exhibition, such as Business South. These include raising your profile, making sales, launching a new product or new service as well as giving you an opportunity to network.

In today’s business environment social media networking is a vital additional component in any marketing mix. 

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Today the UK media are talking about the English version of WikiPedia being down in protest against the SOPA (Stop Online Piracy Act) legislation that may be passed in America.

SOPA is not just an American issue but has huge international ramifications that go much deeper. SOPA will potentially affect all businesses and organisations that have a website, use social media (including YouTube, Facebook and Twitter), blog sites such as Posterous and Tumblr or bookmarking sites such as StumbleUpon. 

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Guest Post: Why is a Face to Face business exhibition still relevant in a technologically advanced society?

In the 21st century, almost all organisations have a strong online presence and a lot of networking and relationship building is done in the comfort of the office. Often businesses never meet their clients face to face. Cutting back on such activity may have a detrimental effect and spending money on attending an event in your area can have long term benefits. With organisations shifting back to relationship marketing and building long term relationships with clients, a business2business exhibition is the catalyst for building and maintaining such connections.  

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Google made giant steps to become a major social media player in 2011 with the  launch of Google+ and its business pages. However, one flaw was soon pounced upon by those that know the importance, relevance and influence of social media for business - only one person could own and manage the Google+ business page.

If you were a sole trader this was fine but for those that had more members of staff a problem was clear. If the person who set up the account was on holiday, sick or left the company the Google+ account was not accessible. 

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The Splice Office is now closed for the festive period, re-opening on Tuesday 3rd January at our new office in Fair Oak. 

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