Splice blog

Whilst the news is full of stories about companies closing and making redundancies, one business in Hampshire, Splice Marketing, a leading internet marketing company, which specialises in e-commerce and lead generation websites has bucked the trend in grand style.

Splice Marketing were announced as winners of the prestigious Europe and Middle East Business Excellence Awards, for the fastest growing company with under 10 employees, at a glamorous “academy awards style” event in Berkshire, where approximately 100 businesses were represented. They were also named as finalists in another category.  

There are many reasons why you may have chosen to exhibit at a Business to Business (B2B) exhibition, such as Business South. These include raising your profile, making sales, launching a new product or new service as well as giving you an opportunity to network.

In today’s business environment social media networking is a vital additional component in any marketing mix. 

Today the UK media are talking about the English version of WikiPedia being down in protest against the SOPA (Stop Online Piracy Act) legislation that may be passed in America.

SOPA is not just an American issue but has huge international ramifications that go much deeper. SOPA will potentially affect all businesses and organisations that have a website, use social media (including YouTube, Facebook and Twitter), blog sites such as Posterous and Tumblr or bookmarking sites such as StumbleUpon. 

Guest Post: Why is a Face to Face business exhibition still relevant in a technologically advanced society?

In the 21st century, almost all organisations have a strong online presence and a lot of networking and relationship building is done in the comfort of the office. Often businesses never meet their clients face to face. Cutting back on such activity may have a detrimental effect and spending money on attending an event in your area can have long term benefits. With organisations shifting back to relationship marketing and building long term relationships with clients, a business2business exhibition is the catalyst for building and maintaining such connections.  

Google made giant steps to become a major social media player in 2011 with the  launch of Google+ and its business pages. However, one flaw was soon pounced upon by those that know the importance, relevance and influence of social media for business - only one person could own and manage the Google+ business page.

If you were a sole trader this was fine but for those that had more members of staff a problem was clear. If the person who set up the account was on holiday, sick or left the company the Google+ account was not accessible. 

The Splice Office is now closed for the festive period, re-opening on Tuesday 3rd January at our new office in Fair Oak. 

If you are interested in Search Engine Optimisation (SEO), you will probably be aware of the effort involved in getting to the top of the search engines, especially Google. Google has recently decided to give a little more insight into the changes they are making in how pages are ranking in the Google Blog. This is great news for website owners who will have a bit more guidance as to what they should be doing to get their pages ranked above their competitors. 

If you are a fan of Google's ubiquitous Analytics system, you will probably be delighted to know that you can now get real time visitor information. It is only available in the New Analytics Beta version, and is being rolled out to Google UK over the next couple of weeks. 

Google has just announced the availability of 'Pages', allowing businesses and other organisations to establish their profile on the Google+ social media system. Pages will allow you to share updates, images and videos with individuals and companies that have added the Page to one of their circles.  

Google has announced a change with immediate effect to the way it passes search data information. If a visitor comes to your site using Google search, AND they are currently logged in to their Google account, you will no longer see the keyword data in your analytics reporting.