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Case Studies
Mobile Marketing gets 20 percent more customers to The Body Shop
The Challenge The Body Shop wanted to attract customers to specific “Love Your Body” in-store events. The store had previously used direct mail and email to broadcast marketing and CRM messages to their customer base, but they wanted to increase the amount of media channels being used and improve the attendance of the events. The Solution The Body Shop used the RedEye system to test SMS broadcasts as part of its contact strategy to promote its "Love your Body" events. The first step was the transmission of an SMS message to The Body Shop customers inviting them to register for "Love your Body" events in their local area. Registrants received a direct mail pack with further information two weeks before the event took place. This was followed up with an email to all r...
Macdonald Hotels achieves ROI of 4700 Percent
The Challenge Following an analysis, Macdonald Hotels became aware of several opportunities for improvements relating to registration, hotel search and the booking process on their website. Keen to improve these critical procedures Macdonald Hotels implemented conversion rate optimisation process, combining usability, email and analytics. "We've been working with RedEye for a long time and have always been impressed with the results they achieve. The RedEye conversion optimisation process has really helped us get the most from our website. Through a thorough usability analysis based on both testing and analytics we now know exactly what activity will work for us. I think the results from the activities implemented speak for themselves. We are looking forward to continuing opt...
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