The Challenge
Following an analysis, Macdonald Hotels became aware of several opportunities for improvements relating to registration, hotel search and the booking process on t...
Whilst the news is full of stories about companies closing and making redundancies, one business in Hampshire, Splice Marketing, a leading internet marketing company, which specialises in e-commerce and lead generation websites has bucked the trend in grand style.
Splice Marketing were announced as winners of the prestigious Europe and Middle East Business Excellence Awards, for the fastest growing company with under 10 employees, at a glamorous “academy awards style” event in Berkshire, where approximately 100 businesses were represented. They were also named as finalists in another category.
There are many reasons why you may have chosen to exhibit at a Business to Business (B2B) exhibition, such as Business South. These include raising your profile, making sales, launching a new product or new service as well as giving you an opportunity to network.
In today’s business environment social media networking is a vital additional component in any marketing mix.
“I am very pleased with the front end website and back end booking system that Splice have created for me. Our clients see a very professionally designed, slick and easy to buy from website. It is considerably better than my last site. It’s functionality and ease of navigation is a marked improvement. Both front and back end.
The team worked non stop to launch when we did. It has been a pleasure working with them. There was always someone available on the end of the phone/email to answer the endless questions I had and to discuss and guide on the small details that make a mediocre site into a great site. When the inevitable problems, that crop up with any website during scenario testing arose, I was able to communicate with them quickly, either over the phone or through Splice’s online intranet communication channel. The issue was then looked at and addressed almost immediately. None of this sending the problem off to someone who speaks a completely different language in a completely different time zone to wait days to get a response.
Splice are also managing my SEO and PPC and whilst it is early days to see the exact results of this so far they provided immediate answers to any questions I have had.
All in all it’s like I have a new team focused on getting results for my business.
”
Charlie Tulloch, First Class Sailing
First Class Sailing offers a range of theory and practical sailing courses from their offices in London and Southampton, as well as some books and accessories.
They were looking for an improved web site that would not only allow visitors to easily find information on all the courses available, but to also book a course online without having to phone.
The new web site also had to provide tools to manage the bookings, showing daily lists of people booked by Yacht or course, as well as the ability to send emails and manage payments from the website administration control panel. The content editor allows the new course dates and course information to be easily added or modified.