Phone Call Analytics
Track which marketing campaigns make your phone ring.
Call 0845 652 2412 to book a FREE consultation.
Easily track your marketing efforts and find out which activities are making your phone ring both online and offline with phone call analytics.
Phone Call Analytics Provides Valuable Information
By understanding which part of your marketing strategy is making people pick up their phones you will gain a useful insight into what keywords, exhibitions, print advertisements or PPC adverts are working best for your business. Phone call analytics is an innovative solution which provides valuable visitor level call tracking and analysis.
Information provided by phone call analytics will show you which website pages are encouraging people to take action and call you. You can also assign unique numbers for offline marketing including your printed advertising or exhibitions. This means you can focus your marketing investment on the strategies, which work best and review, possibly reduce, the time, money and effort spent on marketing, which is working less effectively.
Our Latest Conversion AchievementsSelect a client to read their case study.
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GalxC Air Conditioning and Refridgeration Ltd.
GalxC Limited is a leader in the delivery of integrated solutions for cooling systems. They are especially known for supplying and installing Chillers.
Being in a highly competitive industry, GalxC needed a website which placed them ahead of their rivals and was highly visible.
The website also needed to gain clients as well as provide technical information for engineers and busy facility managers.
Cliphair is an online retailer of hair extensions.
Their site needed to enable potential customers to locate hair extensions by type, colour and length.
To help customers buy online extra features such as a colour selector chart and the ability to upload photos to get the best colour match were added.
What Can be Tracked By Phone Call Analytics?
Every website visitor, who calls your number, can be tracked with phone call analytics. Reports can be provided on:
- The exact path a visitor took through your website and at what point they called.
- What Adwords (PPC) campaign resulted in a phone call.
- What keyword the customer searched for and on which search engine.
- How your PPC traffic compares to organic searches in generating leads and customers.
- Tracking whether that phone call resulted in a sale.
- Recording each customer service or sales call for analysis and possible improvements or training requirements.
Improve Your Customers’ Experience Through Phone Call Analytics
You will be able to continually improve your customers’ experience by tracking how customers find and interact with your business. By identifying areas of improvement and acting upon these you should ultimately make more sales, through greater insights into your customers’ buying objections and patterns.
Knowledge gives you power and by understanding why someone called your business in is incredibly useful. All business owners and marketers would like this information. Most would spend more money on marketing, if they knew, with certainty, which marketing investments were yielding results and producing extra revenue.
Web Analytics and Phone Call Analytics Helps With Your Budget
Using phone call analytics in conjunction with website analytics will provide you with information, which you will be able to use to refine your marketing strategy. Web forms and Google Analytics provide useful information but they do not tell you the whole story. Phone analytics adds to the information by identifying website visitors that contact you by phone. You will know for certain how your new customers are finding your site and what pages they visited to result in them calling your business.
Once installed your phone call analytics will show a unique phone number to each site visitor. Data and call recordings will automatically be collected and reported on via an online portal for you.
Splice Marketing will help you analyse information and provide feedback and recommendations based on this and the other data gleamed from other tools such as website analytics, social media monitoring and email marketing analysis.