Integrated e-Marketing System 

Integrated e-Marketing System

• Target customers better
• Understand your market
• Track prospects effectively
• Build a profit generating system
• Measure the success of your marketing activities
• Improve your return on investment

Marketing should not be a business overhead, it should drive sales, revenue and profitability through your business.

Our integrated e-marketing system gets to the heart of what really matters for sales and marketing to be effective. 

Contact us today for more information.

Web Solutions

Web solutions are always at the heart of our integrated marketing systems.  The speed and flexibility offered by the world wide web cannot be matched by any other medium.  It is therefore the cornerstone upon which all of the other marketing activities rest.

A web solution is not just a website, it is a combination of:

• Fantastic design
• Conversion architecture
• Carefully crafted content
• Technical efficiency
• Usability

When fed with traffic from a search engine marketing program, a highly targeted email marketing program and with lead generation from Web Prospector , our web solutions become revenue generating systems. 

Find out more about our web solutions...  

Search Engine Marketing

Search Engine Marketing (SEM) is a key part of any integrated marketing system.  The search engines drive traffic around the internet, they are remarkably targeted and relevant.

If used effectively, the search engines can provide a steady stream of quality, targeted prospects into your marketing system.  It is then up to the rest of the marketing system to qualify, educate and convert those prospects into customers by providing them with what they want.

We can set up detailed SEM campaigns, the information from which can be tracked through our websites , email campaigns and e-CRM to carefully measure and improve our marketing and sales effectiveness.

Find out more out our search engine marketing campaigns.

Email Marketing

Email marketing on its own can be a very effective form of customer communication, but once integrated into an end-to-end marketing system it becomes phenomenally powerful.

Most email marketing campaigns only feedback information from those campaigns, the better systems allow you to segment your markets, but still this falls far short of its true potential.

We tie our email marketing into our complete analytics data, this enables us to shape email marketing campaigns around each individual user and many different scenarios.

We can create email campaigns based upon actions users have taken on your website or information collected within your e-CRM .

Find out just how significant this is for your business.

Web Analytics

Web analytics are the glue that holds the system together, they are the judge, juror and police.  Analytics are an essential part of all our marketing activities, without in-depth analytics we are unable to:

• Measure the reach of campaigns
• Measure the return on investment
• Find out what aspects need improvement
• Find out how your target audience behaves

When we talk about analytics, we are not talking web stats. The real value is not in the statistics it is in the analysis and the practical business knowledge that we extract from the recorded activity.  The real value of analytics can be seen in the incremental improvements gained in marketing and sales performance and the overall impact on profitability. 

Find out more about web analytics...  

e-CRM

We believe that your CRM system should be fully integrated with your whole marketing process. You should be able to track back marketing activities and successes to your customer data.

Our e-CRM solution is integrated with our email marketing system , our analytics , our search engine marketing and our websites to give us all the infomation we need to build a powerful sales machine.

Through collecting the right data and knowing how to use it, we can effectively track and improve our success down to the customer level.

e-CRM is a 'must have' for any business - find out why?  

Web Prospector

Web Prospector takes the website traffic generated by our search engine marketing , email marketing campaigns and traditional marketing and turns them into qualified prospects.

Web prospector works live on your website to find out what your customers want.

It is important in any marketing system to have effective conversion tools as every lead generated must not be wasted.

Find out more about Web Prospector and how it can increase your sales conversions . 

Find Out More

Find out today how Splice Marketing can help you develop an integrated marketing system.

We are here to help, it costs nothing to have a chat.

Call us today on: 0845 055 9878.

or email us at: enquiries@splicemarketing.co.uk

Browse for more information:

• Web Solutions
• Search Engine Marketing
• Email Marketing Solutions
• Web Analytics
• e-CRM
• Web Prospector
• Internet Marketing Training