Search Engine Optimisation

Search Engine Optimisation (SEO) is one of the most effective tools for getting targeted prospects to your website. SEO means getting your site to appear in the natural search (not paid ads) for the terms your potential customers are searching for.

• 81% of Internet users find what they are looking for through Search Engines
• More than 60 Billion searches worldwide every month – 37 Billion on Google alone (more than all others put together)!
• 55% of Internet purchases originate from a Search Engine search

Search engines are used in every part of our lives and are growing in importance. They link us to information, products, maps, businesses, services and social networks. They are continuously changing to provide the most useful and accurate search results they can.

Every business should have an SEO strategy that ensures they are getting their share of search engine traffic. Search engine traffic exists; if you aren't getting it, your competitors are.

Our SEO programs focus on:

• Profiling your types of customers
• Researching the types of information your target market are looking for
• Finding out what terms your customers use when searching
• Finding out how customers buy within your particular business model (buying cycle)

There is a lot of mystery surrounding search engine optimisation, but we have a very simple approach that focuses on:

• Adding relevant well written content to your website
• Structuring your pages and website to make them 'search friendly'
• Increasing the popularity of your pages

These three areas have a whole range of different techniques which are combined to create web pages that are optimised for search engines. What you will be interested in however is the tangible results that your SEO brings. This is measured firstly in the visitors that are generated, but mainly from the conversions that are achieved from these visitors. This is where the analytics, conversion architecture, web design and email marketing all play their part. Turning targeted visitors into prospects and customers.

Start getting your share of search engine traffic - contact us today.