Mini sites and landing pages are a key marketing tool within our integrated marketing system. They enable us to provide highly targeted messages to specific segments of target customers.
The nature of these mini sites and landing pages allows us to split test different messages and channel users to the information that they are looking for.
Whilst these sites are small, they bring massive value to any marketing system. We integrate these mini sites and landing pages with our analytics, email marketing, search engine marketing and websites to measure, manage and improve our sales and marketing process.
