Are you looking for more sales?

How different would your e-commerce business be if the conversion rate increases by 40-80% while decreasing your online marketing efforts by 20%.

There are a lot of e-commerce experts out there that will tell you the best colour for your  add-to-cart button, the best look and feel for the check out process and other best practices of the industry.

But real success in e-commerce has more to do with the overall shopping experience than any other particluar set of best practices. Truth is you could spend a lot of money on redesigns or time consuming test without achieving growth in online revenue or sales.

You need real insight to get real results

Real insights comes from an understanding of how your customers are behaving online and why they do the things they do. More importantly, why they are leaving your site without buying.

OnTarget™ can give you the edge in understanding the who and the why, while providing clear instructions on how to fix your online store and improve sales performance: Here is how;

• - OnTarget™ tracks visitors over multiple visits, allowing you to see how browsing, research, and comparison-shopping does (and does not) lead to more sales. Not everything is purchased in a single visit, customers may visit your site to start the initial research process. OnTarget allows you to see how browsing, research and comparison shopping lead to sales.

• - OnTarget™ buckets visitors by keyword intent and then tracks their movements through your website, so you can see where you are and are not building a conversion momentum. If your site is having a sales conversation with potential customers, you need to see how that process got started and then have the option of following the whole conversation. A single page snippet of a conversation reveals very little because conversion is a process not an event.

• - OnTarget™ allows you to isolate customer usage patterns indicating frustrations, un-answered questions, and lack of confidence, all of which causes an otherwise motivated prospect to click over to your competitor's website.Not everyone that visit your site is ready to buy on that visit, however at least 20% of them are. Is your website converting at least 20% of your visitors, if not, you are giving money to your competitors. Those ready to buy customers end of leaving your site because you did not answer a question or they still had doubts about your product, the ordering process, your policies, guarantees or what buying from you would be like. With OnTarget we identify behaviour patterns indicating where these doubts are occuring, our persuasion architecture analysts figure out the why and what you should do to fix it. 

• - OnTarget™ generates increasing customer insight, allowing your online store to improve continuously, rather than settling for a one-off scraping. There is no shortage of website optimisation companies reciting e-commerce best practices, fact is there is limited by the book changes they can help implement. But OnTarget is largely context-specific and insiight driven, your ability to optimise based on customer insight does not end there. Each and every test result, both positive and negative feeds forward into a buying process and continiously generates new opportunities to improve customer engagement, conversion rate and online revenue. 

 OnTarget comes in three packages as listed below.

Basic	Standard	Premium
Starts at £1000 per month Continually analyses up to 15 of your marketing efforts and corresponding site content to uncover why visitors are not being converted Appropriate for online businesses that have 0-2 dedicated resources to make recommeneded changes (external or in-house) Provides expert generated recommendations on how to fix these challenges which drive approximately 10 hours of work for your team each month Provides an annualised improvement of 40-80% results delivered by the efforts analysed Automated lead qualification and nurturing tools available	Starts at £2500 per month Continually analyses up to 50 of your marketing efforts and corresponding site content to uncover why your visitors are not converting Appropriate for businesses with 2-5 dedicated resources (external or in-house). Provides expert generated recommendation on how to fix these challenges which drive approximately 20 hours of work for yoru team each month. Provides an annualised improvement of 40-80% on results delivered by the efforts analysed. Provides reports showing you which markeing efforts deserve more budget because they are bringing potential buyers and which ones should lose investment because they are bringing disqualified traffic. Provides email campaign and onlne survey reporting tools. Automated lead qualification and nurturing tools available.	Starts at £5000 per month Provides monthly project management support to help your team cordornate Appropriate for businesses with more than five dedicated resources (in-house or external) Continually analyses up to 150 of your marketing efforts and corresponding site content to uncover why your visitors are not converting. Provides expert generated recommendations on how to fix these challenges which drive approximately 20-40 hours of work for your team each month. Provides an annualised improvement of 40-80% on results delivered by the efforts analysed Provides reports showing which marketing efforts should get more budget because they are bringing potential buyers and which ones should lost investment because they are bringing disqualified traffic. Provides email campaign and online survey reporting tools. Automated lead qualification and nurturing tools available.

Ready To Improve Your Lead Generation Results with OnTarget, call Splice Marketing on:  0845 652 2412  or complete the Splice Marketing Contact Us Form