Get better quality leads and more of them with OnTarget

Your sales team can close deals faster if you provide them with leads that are already qualified and are persuaded to buy or close to making that decision.

The big question to ask yourself is how many of your site visitors that could be leads are actually becoming leads? If you want to convert more of those visitors into customers then OnTarget can help you.

Our OnTarget conversion program uncovers what keeps your visitors from becoming high quality leads

OnTarget show more than just how many visitors are not converting by continually uncovering the reasons why those visitors are not confident enough to take the action you want them to take. We will show you what actions to take to start turning those previously lost sales into real opportunities. Here's how;

Track individual visitors even over multiple visits. Why is this important?

A customer buying process is not a one off event, they move from initial research to deciding to make contact with your sales team and this takes multiple visits. If you cannot measure a customer's multiple visits across their different buying stages, you cannot make changes that will improve the customer experience. OnTarget lets you see how individuals are interacting with your website over time so you can see what's attracting them and converting them or what is failing to do so.

Automatically nurtures and converts early stage and less qualified leads

If a lead visits your website and download a whitepaper but fails to request contact from your sales staff, OnTarget allow you to selectively and automatically send relevant messages designed to persuade the visitor and can track that visitor during their engagement on your website. By optimising early stage engagement you better frame the way your prospective leads understand your competitive position and offering. This also offers an additional advantage to your sales team in that they can review the prospects history of interaction before the first sales call.

Automatically qualifies visitors for your sales team

OnTarget offer the ability to qualify and rank leads automatically according to your sales team's criteria. Instead of just getting contact information, they can access that leads engagement with your website. OnTarget has integrated and automated surveying tools that provides opportunities for acquiring a more thorough levels of customer information. Your salespeople will be able to leverage key information about the potential client's motivations, objections, hot buttons and more. We can also rank those leads allowing your sales people to work the hottest leads first.

Provides end-to-end visibility into your entire campaigning and sales process from prospecting to close.

Chances are you are judging prospecting efforts by how well they drive traffic to your website but it would be better to start analysing how well they drive actual sales. For this we offer the following:

• lead nurturing with individual or multiple visit tracking
• lead scoring and sales team feedback integration
• email tools built in with integrated tracking and
• customer and prospect surveying tools also built in

Once you know what drives the best qualified traffic most efficiently, you can start driving significantly more of those traffic necessary to generate the highest quality leads.

Basic	Standard	Premium
Starts at £1000 per month Continually analyzes up to 15 of your marketing efforts and corresponding site content to uncover why visitors are not being converted Appropriate for online businesses that have 0-2 dedicated resources to make recommended changes (external or in-house) Provides expert generated recommendations on how to fix these challenges which drive approximately 10 hours of work for your team each month Provides an annualised improvement of 40-80% results delivered by the efforts analysed Automated lead qualification and nurturing tools available	Starts at £2500 per month Continually analyzes up to 50 of your marketing efforts and corresponding site content to uncover why your visitors are not converting Appropriate for businesses with 2-5 dedicated resources (external or in-house). Provides expert generated recommendation on how to fix these challenges which drive approximately 20 hours of work for your team each month. Provides an annualised improvement of 40-80% on results delivered by the efforts analysed. Provides reports showing you which marketing efforts deserve more budget because they are bringing potential buyers and which ones should lose investment because they are bringing disqualified traffic. Provides email campaign and online survey reporting tools. Automated lead qualification and nurturing tools available.	Starts at £5000 per month Provides monthly project management support to help your team coordinate Appropriate for businesses with more than five dedicated resources (in-house or external) Continually analyzes up to 150 of your marketing efforts and corresponding site content to uncover why your visitors are not converting. Provides expert generated recommendations on how to fix these challenges which drive approximately 20-40 hours of work for your team each month. Provides an annualised improvement of 40-80% on results delivered by the efforts analysed Provides reports showing which marketing efforts should get more budget because they are bringing potential buyers and which ones should lost investment because they are bringing disqualified traffic. Provides email campaign and online survey reporting tools. Automated lead qualification and nurturing tools available.

Ready To Improve Your Lead Generation Results with OnTarget, call Splice Marketing at:0845 652 2412 or complete the Splice Marketing Contact Us Form