Search Engine Optimisation (SEO)
SEO is one of the most effective tools for getting targeted prospects to your website.
- 81% of Internet users find what they are looking for through Search Engines
- More than 60 Billion searches worldwide every month – 37 Billion on Google alone (more than all others put together)!
- 55% of Internet purchases originate from a Search Engine search
Search engines are used in every part of our lives and are growing in importance. They link us to information, products, maps, businesses, services, social networks etc.
Every business should have an SEO strategy that ensures they are getting their share of search engine traffic. Search engine traffic exists, if you aren't getting it, your competitors are.
Our SEO programs focus on:
- Profiling your types of customers
- Researching the type of information your target market are looking for
- Finding out how customers buy within your particular business model (buying cycle)
There is a lot of mystery surrounding search engine optimisation, but we have a very simple approach that focuses on:
- Adding relevant well written content to your website
- Structuring your pages and website to make them 'search friendly'
- Increasing the popularity of your pages
These three areas have a whole range of different techniques which we will not bore you with. What you will be interested in however is the tangible results that your SEO brings. This is measured firstly in the visitors that are generated, but mainly from the conversions that are achieved from these visitors. This is where the analytics, conversion architecture, web design and email marketing play their part. Turning targeted visitors into prospects and customers.
Start getting your share of search engine traffic - contact us today.
