e-Marketing Services from Splice Marketing in Southampton

For Southampton and Hampshire companies, the internet is a powerful marketing medium most business owner and manager realise can level the playing field for companies large and small. To compete effectively on the internet you need to employ multiple tools that enable you to touch base with your clients in ways that is meaningful to them.

The services offered to you are based on many years of experience in helping companies generate more leads and sell more products online. If you are not sure which service is best for you now, please give us a call on 0845 652 2412 and we can provide some free advice that will guide you in getting more business.

Please click on any of the services below to find out more about how we can help you

Web Design

Everyone knows someone who does this website design, there are no shortages of people offering web design services in Southampton or various parts of Hampshire.

If you have a website already chances are you are converting less than 2% of site visitors and that leaves 98% for your competitors which is mighty generous of you.

If you are looking to build a new website usually a web designer will blind you with the look and feel of a website and your decision will be solely based on this factor. Please don't get me wrong, the look and feel is very important but it is just one factor in getting a website that will convert more than 2% of visitors.

If you are looking to redesign an existing website or build a new one, call us for a no obligation chat and find out why the websites we design and build convert visitors into customers. Find out more about our unique website design process.

If you have already assigned a company to do your website design we can work with them on your behalf to make sure you get a website that will benefit your business and your customers.

Web Development

Since Google takes into account the technical aspects of your website in determining your position on it search engine, the way your website is build it important.

When we develop a website for a customer, whether dot.net or php is not important to you the customers. What is important is that it is built to be both user friendly and search engine friendly.

So if anyone tries to dazzle you with technical babble, send them away and give us a call for a straight forward no tech jargon less chat at 0845 652 2422.

e-Commerce

There are many shopping carts on the internet, some offer self help or do it yourself solutions and others require design and technical professionals.

Selecting the shopping cart that is right for your business depends on many factors and importantly the flexibility and ease of use for both customer and administrator has to be considered.

Splice marketing has relationships with experts in e-commerce and we work together for your benefit to produce a solution that is professional, functional, easy to use and generate sales.

Want to see some happy customers visit Crystalla Lingerie or Vineyard Cellars.

Search Engine Optimisation (SEO) Southampton

SEO is one of the processes used to get potential customers to your website. It is not just about quantity but quality of the visitors.

Anyone can optimised a web page for an obscure term rarely used by potential customers, but in a competitive market customers in Southampton have many options to purchase a product or service.

Customers use search engines like Google to look for your product or service. They don't necessarily use the same language you use inside your business to search for your products or services. The first stage of SEO is to figure out what language your potential customers are using and build optimise web pages for these terms.

Link building is where you have quality links from external websites connected to your website pages. The art of link building is complicated and involved but it worth up to 60% of your Google website ranking. Quantity is important but quality is more so. Ethical link building is how we generate link for our customers. The links are guaranteed to last for more than 12 months, they are from multiple IP addresses around the world, high quality and the numbers are guaranteed. If for whatever reason you lose one link we will replace it free of charge.

To find out more see SEO

Email Marketing

You have a list a clients and want to communicate with them regularly and effectively without incurring a large cost, email marketing offers it all.

Your list need to be clean (up to date information) and permission based to be legal. The message should be highly relevant to your target market, informative and persuasive. In a world where we get bombarded by all kinds of unsolicited emails there is an art and science to getting your message across to your customers and we can help. Find out more...

We can also assist with list cleaning or list buying services.

Web Copy Writing

This is one of the most important components of converting a prospect into a customer. The text should be persuasive, always moving the client along a sales process in a meaning way.

It is not just about providing information, everyone else does that why follow a system that is already broken. We will help you fix the problem and generate more leads or sell more products. find out more

Conversion Architecture

Maximising your leads and profits requires implementing a well thought out strategy. Then consistent tracking and measuring of results to continually make profitable changes.

Conversion Architecture will increase the number of visitors that will take action, because you need to improve the relationship with your site visitors. Customers have a buying process and you have a selling process and unless these co-exist and are well balanced, you will not get high conversion.

Whether you are trying to:
  • Sell a product or service
  • Get your lead or contact forms submitted
  • Wanting to increase your Newsletter sign up
  • Increase the amount of people downloading music, videos or whitepapers
Conversion Architecture is the answer. Call us today of a no obligation conversation at 0845 652 2412

Web Analytics

Continual improvements is how you move your website from where it is today to where you want it to be. By understanding what your customers are doing on your website and then making small incremental adjustments to satisfy their needs you will get that conversion improvement.

If you do not have as a minimum Google Analytics on your website, there is valuable data being discarded. Even if you do not yet understand the information being collected, when you hire a professional to assist with improving your website, the data which is collected is invaluable in determining what changes to make to your website. Sign up for a Google account now or ask us how by calling 0845 652 2412.

Pay Per Click Advertising

This is how Google became such a rich company and it is also how a lot of companies get a lot of their search engine traffic.

To be successful at PPC you need to plan, plan, plan. Google enables anyone to open an Adwords account and start create an ad. Most companies lose money on Pay Per Click advertising because they do not understand the fundamentals of how Google treat these ads or the psychology of advertising.

Every ad campaign required planing and proper expert management. Important factors include:

  • Keywords (use Google Keyword Tool free)
  • Ad Groups Created
  • Ad Header
  • Ad Content with call to action
  • Landing Page
  • Budget
  • Clicks
  • Geography
  • Uniqueness of products or services
All these and more have to be considered. For expert Google Adwords management contact us on 0845 652 2412.
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