5: How Much Should My Website Cost

For most people in the service industry this is always a tough question at the beginning of a conversation, for us, it is an easy one to answer. We don’t have a price list to put online or give to our clients because the cost of building and marketing a lead generating website depends on many variables. Each business is different and the level of competition is also different and the effort required to achieve the objectives are largely based on the end result the client wants for their business. Here are some of the factors that determine price:

1. The level of competition in your industry – if you are selling a single service and it is unique to you in the UK then we have to first find out if people are looking for your kind of service, what terms they are using and what the level of competition is for whatever alternative service exists. Then we assess the challenges you are going to have with reaching your target market and design a strategy plan for getting the results.
2. If like most people you have lots of competitors we need to do an assessment of their strength and weaknesses both online and offline. In some industries there are competitors but their online efforts are weak and it is must easier to get results and therefore less costly. In other industries the level of competition is very high and our job is to formulate a plan that will get you results but clearly it will take more effort and therefore costs more.
3. If you already have a well designed website with engaging content and all we are doing is the marketing, then the cost of marketing depends on the level of competition and to an extent how much your competitors are investing in their marketing. It also depends on whether we recommend PPC, SEO or a combination of both.
4. If your service area is small (for instance Southampton or Basingstoke), it will cost less to get results for both PPC and SEO, the more geography you cover, the more effort it will take and therefore the more it will cost to get results.

These are just some of the factors that drive pricing; one price does not fit all. We have customers that have been with us for years because we generate business for them. Our 10 step web design method ensures we create a website that is engaging for your customers and gets them to take action and contact you.

Return on Investment – If we are not convinced you will get a return on investment within the first year we will not take you on as a client. If you follow our advice which is based on years of experience, you will get a return on your investment.

Guarantee – You want to improve your business but cannot afford to make the mistake of hiring a company that gets it wrong. It is a fear factor for most business owner and that is why we offer our clients a guarantee that their marketing objectives will be met or they will get their marketing investment back. We don’t mess around by guaranteeing things that don’t protect your investment, too many marketing companies are happy to take your money but don’t want any responsibilities when it comes to the results. Their attitude is if it didn’t work, oops, give us some more of your hard earned money and we will try again.

If you are serious about generating leads for your business there is only one company what will guarantee results, give us a call 0845 652 2412.

Back to 5 Questions  Previous Question