Lead Generation: Top 5 Questions

Lead Generating Website Owners – The Top Five Questions You Should Ask

A lead generation website is primarily designed to get you new leads or enquiries. They have to attract relevant visitors, and get them to complete a contact form, call on the phone or send an email. These are the top 5 question every lead generation website owner should ask themselves.

1: How do I know when a website design is right?

You’ve heard the old adage that ‘beauty is in the eye of the beholder’ but website design is not so much about beauty as it is about appeal. Customers don’t go to your website to admire how it looks but to complete a task.

Is the look important? Absolutely, the site must appeal to the people you want to attract to your business. We all get turned off of an unappealing website when we see one. It does not entice us to contact the company because we cannot connect to it emotionally. Here are some basic rules to follow when designing a lead generation website.

 > More about design

2: How Many Pages Should My Site Be?

This is one of the most common questions we get from customers and the answer is always, as big or small as it needs to be. Years ago web developers were selling websites by the number of pages in a package; customers had to choose whether they wanted a 5, 10, or 20 page website.

Some companies still sell websites this way but in our opinion this is a nonsense way to build lead generating websites.

 > More about web site size

3: Should I Sign a Long Contract?

When starting a relationship with any internet marketing company, be sure to read your contract very carefully. We have heard several nightmare stories from people about the trap they are caught in by their web company.

 > Scary Contract Stories

4: What is the best way to promote my website?

This depends on a number of factors the most important of which is where your customers are looking for your services. The latest statistics suggest that over 80% of people use the internet by default when looking for products or services. If you are not sure whether this is true for your industry, try looking for your services online. If you can see some of your competitors, this may suggest the internet is a good move for you.

Do your keyword research using Google Keyword Tool and see how many people are searching for your services, this should give you a strong indication of how much business you may be losing.

Both PPC (Pay Per Click) and SEO (Search Engine Optimisation also known as Organic) are effective methods of driving traffic to your website. In order to decide which of them is best to use, you need to understand the strength and limitations of each so they can be used optimally.

 > More about SEO and PPC

5: How much will a website cost

For most people in the service industry this is always a tough question at the beginning of a conversation, for us, it is an easy one to answer. We don’t have a price list to put online or give to our clients because the cost of building and marketing a lead generating website depends on many variables. Each business is different and the level of competition is also different and the effort required to achieve the objectives are largely based on the end result the client wants for their business.

 > More about factors to consider that affect cost