Web Copy Writing

Content Writing for Conversion

A website is a remote selling tool, you are not there to talk to your prospective customers, so your web content has to do that job for you.  Persuasive copy plays a massive role in influencing your web visitors into trusting you, reading more, picking up the phone, sending you that email etc.

Before we can write with conversion in mind, we need to find out what it is that we want our website visitors to do?  Do we want them to buy something, call us, register for something?  What information do they need to get them to that conversion point?

Your content plays a massive role in converting new customers. Badly written and poorly structured websites just serve to confuse and ultimately frustrate the web visitor.

Our Web Copy Writing Service

Few other website companies offer persuasive copy writing as a service, because they don't understand web marketing like we do.  Sure, many can create a good looking web design for you, but few understand how to combine conversion architecture and web copy writing to create a remote selling tool.

The majority of our customers who commission new websites ask us to provide if not some, then all of the web copy writing for their web site.  It is possible to have it all - a great looking site, that is well optimised for the search engines and is human friendly too.

Call us now on 0845 652 2412 and try us out.  Maybe you just want to try us out with a couple of key pages for your current website or you have something bigger in-mind.  If your website isn't providing the website conversions you require call us now on 0845 652 2412 to find out how we can help.

Web Copy for Search Engine Optimisation

Web site copy writing is one of the most important elements of any SEO campaign, and the one that is overlooked the most by companies and most web designers.

Why is web copy writing so important for SEO?

It is the web site copy of your web pages that is indexed by the search engines, so the web copy needs to be:

• Keyword rich
• Contain your keyword phrases
• Contain links to your other site content and of course
• Be persuasive and interesting for your human site visitors.

It is a difficult balance to achieve, making your copy writing keyword rich (great search engine spider food) and interesting and persuasive for your website visitors.

Writing for the web is different, it is not like copy writing for print, newspapers, books etc.  People consume information differently on the web, scanning information for interesting snippets.  We therefore structure our paragraphs differently, use a different writing style, whilst always keeping one eye on the SEO content and conversion.

Splice Marketing's web copy writing service is one of the few dedicated web copy services. Our writers will sit down with you to fully understand your business and your business objectives.

Make your website extraordinary, try out our website copy writing service, call us today on 0845 652 2412.