Web Copywriting

How do you turn a good looking website into a remote selling machine?

With conversion architecture and great content.

Content Writing for Conversion

A website is a remote selling tool, you are not there to talk to your prospective customers, so your web content has to do that job for you. Persuasive copy plays a massive role in influencing your web visitors into trusting you, making a purchase, reading more, picking up the phone or sending you that email.

Web pages that convert well are always written with the visitors goal in mind. We need to find out what it is that we want our website visitors to do: Do they want to buy something, to make contact, to register for something, or to do research? What information do they need to get them to that conversion point?

Your content plays a key role in converting new customers. Badly written and poorly structured websites just serve to confuse and ultimately frustrate the web visitor.

Our Web Copy Writing Service

Few other web design companies offer persuasive copy writing as a service, because they don't understand web marketing like we do. Designers can create a good looking web design for you, but few understand how to combine conversion planning and web copy writing to create an effective remote selling tool.

The majority of our customers who commission new websites ask us to provide some or all of the web copy writing for their web site. It is possible to have it all - a great looking site, that is well optimised for the search engines and is human friendly too.

Call us now on 0845 652 2412 and try us out. Whether it is for one or two key pages for your current website or you have something bigger in-mind, we are happy to discuss your needs.

Web Copy for Search Engine Optimisation

Web site copy writing is one of the most important elements of any SEO campaign, and the one that is overlooked the most by web designers

Why is web copy writing so important for SEO?

It is the web site copy of your web pages that is indexed by the search engines, which determines what searches you are found for, and heavily influences how high up the page you appear. The web copy needs to be:

• Unique to your site, and not a copy of something else
• Keyword rich, especially in critical page elements
• Contain your 'long tail' keyword phrases
• Contain links to your other site content and of course
• Persuasive and interesting for your human site visitors.

It is a difficult balance to achieve, making your copy writing keyword rich (great search engine spider food) and still interesting and persuasive for your human website visitors.

Writing for the web is different. It is not like copy writing for print, newspapers or books. People consume information differently on the web, scanning information for interesting snippets. We therefore structure our paragraphs differently, use a different writing style, whilst always keeping one eye on the SEO content and conversion.

Splice Marketing's web copy writing service is one of the few dedicated web copy services. Our writers work with you to fully understand your business and your business objectives.

Make your website extraordinary; try out our website copy writing service. Call us today on 0845 652 2412.