When SEO agencies are working on a client’s project, they need effective analytical and tracking tools to monitor the traffic and online growth of the website. Agencies that are working under a strict budget can use some of the most beneficial yet free SEO tools that the market currently offers. Free and freemium tools are the best alternatives to complete your projects on time. Freemium tools offer best of both the worlds. They have both free and premium rate plans based on your needs. Here are some free and freemium tools that are crucial for SEO teams everywhere:
Yoast SEO Plug-in for WordPress
Yoast Plug-in helps optimize all the content you create and publish on WordPress. Yoast helps you to focus on keywords as well as check page optimization. It offers a snippet preview to view how a page will look when it appears in the SERPs so you can tweak meta description or headings.
SEO companies must be capable of monitoring the traffic their SEO efforts are pulling in. Otherwise, they will be risking time and money, as they will not know the direction they must take for devising future campaigns. One of the most influential tools on the market, Google Analytics, monitors an impressive volume of website visitor data. A few of the features include the location of website visitors, the pages they view and the time spent on viewing each page.
Builtwith lets you know about the technology was used to build the site. This helps you figure out the CMS used for creating the site, as well as the analytics that have been applied. This great tool offers more features and is a must-have for SEO client work.
Google Keyword Planner
Google Keyword Planner offers you valuable suggestions and keyword data. You start with your topic keywords and it suggests similar well-performing keywords and tells you how hard it is to rank for them. You can also check the average bidding price when selecting keywords to use in your campaign. When you use this tool in combination with KeywordTool.io, you can create a solid SEO keyword strategy.
Redirect Path is available as a free extension on Google Chrome. Through this tool, you can uncover redirect errors and HTTP headers. You can focus on solving problems rather than wasting time on uncovering them. The little plug-in is helpful particularly when you are looking into just a few pages.
Moz offers a range of inbound marketing tools that you can use for simplifying the SEO process.
Mozbar: A browser toolbar that allows you check the features of the page you are on.
The SERP Overlay: Part of the Mozbar, which displays the OSE metrics for the search results.
Moz Local: Enables you to view the state of a company’s local citations
Open Site Explorer: A backlink analysis tool with helpful metrics
One of the most powerful SEO tools is Screaming Frog, which is a robust application for conducting an SEO audit on your site. This tool is especially helpful for ecommerce websites where there’s a huge number of URL’s on a website. The famous Frog skims through all your links, codes, images and meta descriptions to conduct a comprehensive and detailed SEO audit. The application is also effective at finding broken links and analyzes what you need to update, like meta keywords and h1 tags. Screaming Frog also exports your audit to a spreadsheet so you can print it out or keep on file for quick access.