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Category Archives: Advanced SEO Techniques

SEO Foundations : Accounting for Google’s Search Quality Rating Team

When starting a new web build/SEO project, one of the first checks we perform is to ask a very simple question. Does the…
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State of Search 2017 Hummingbird/Rankbrain Observations

It has been well documented that Google has been using a machine learning/natural language processing technology called “Rankbrain” (which is an extension of…
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Understanding Google’s Modus Operandi

This post came from Robert Adler (BOFU2U) of AutomatedTendencies.com.Robert has a solid reputation in the internet advertising community.He is known for creative thinking,…
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Latent Semantic Indexing & Onsite SEO

Once upon a time (4-5 years ago), on page SEO involved forcing your primary keyword into the title, headings and body text of…
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A Short Explanation about SEO

Google may seem a complicated thing on the internet, actually is nothing more than a website that counts on a mechanism to calculate…
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Super Event Sussex: A delicious catering case study.

With Google algorithms becoming increasingly restrictive comes the demand for a rich, relevant backlink profile that can withstand change after change. The days…
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How to Get Out of a Penguin Penalty

Google’s Penguin algorithm’s is designed to demote pages that violate Google “Webmaster Guidelines” and use paid link schemes to artificially increase the ranking…
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Looking For the Best UK WordPress Hosting, Try FreshSites

Back in 2014, Sussex SEO we went looking for a solid UK WordPress host to partner with and stumbled onto FreshSites. We have…
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Parasite SEO & Do Follow Facebook Links

 DISCLAIMER: Since writing this post, it turns out that the do-follow link is situated in an iFrame (I was not aware of this…
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Keywords & Commercial Intent

One of the first steps of any SEO or PPC campaign should always be keyword research.  The name of the game is for…
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