The cloud computing phenomenon has been around for a while and shows no sign of leaving the scene anytime soon. A reason for this longstanding and growing presence is how cloud computing has managed to positively impact a variety of organisations from different industries. One particular sector that’s enjoying immense benefit from cloud computing is ecommerce.
With cloud computing, ecommerce organisations around the world have been able to effectively lower their cost of operations, as well as improve their operational efficiency. According to Brendan Wilde at Umbrellar, “the positive contributions of cloud computing aren’t limited to just one or a few aspects of an ecommerce business. Rather, it offers a variety of solutions that are capable of boosting an ecommerce enterprise’s efficiency from a variety angles…”
Some of the more noticeable ways in which cloud computing is positively impacting and proving essential to ecommerce enterprises include;
Faster and better informed response to rising opportunities and challenges in the market place
Taking advantage of cloud computing makes available a variety of data to an organisation. Getting these data and effectively evaluating them to get pertinent information would normally be a time consuming and tedious operation but cloud computing makes it otherwise. By utilising the cloud, access to product data, customer data, fulfilment systems, and so on isn’t a problem. And through effective evaluation, all that data can be used to provide an ecommerce business great insight on how they can better satisfy their customers and be more competitive within their market place.
Cloud systems make identifying opportunities more cost effective
An ecommerce business can be started and operations launched in little time and at less cost by working with a cloud based solution. Cloud systems typically bill with a “pay as you go” system which means ecommerce firms using such an option only have to pay for services they have actually used. This allows for less of an investment risk as well as better control on what is actually spent on operations.
Furthermore, the reduced time to deployment that’s afforded by cloud based solutions helps an ecommerce business streamline its operations, especially how long it takes for a business to get its products or services on the market. There’s also the heightened scalability and flexibility provided by cloud solutions to companies looking to test a new ecommerce business model or expand into new geographical regions.
Consumerization of the experience of the online customer
B2C companies often make use of e-commerce platforms to perform direct sales. But this mode of operations is becoming less exclusive as B2B organizations have also begun leveraging ecommerce platforms by using them to make their informational sites better capable of conducting transactions. That is, with cloud computing, the online experience on B2B websites can be “consumerized” by letting buyers witness a more retail-like shopping experience. While it’s true that not all cloud solution providers have the specialty to provide a retail model for a B2B website, the issue can be avoided by simply verifying the services and features a cloud hosting company before signing on.
If you would like a consumerized B2B website, you simply need verify from the cloud provider that the website will be able to segment product catalogues, allow for easy entry of repeat orders or large orders, as well as configure price quote capabilities. Fortunately, there are various cloud service providers around the world and one best capable of suiting the unique needs of any ecommerce organization shouldn’t be hard to find, regardless if the organisation is B2C, B2B, or a bit of both.
In order to enjoy a positive impact from cloud computing, it’s important that the cloud based solution that’s opted for is one that’s best capable of satisfying the needs of the ecommerce firm. A cloud system that’s a bad fit will only lead to higher costs and increased risks.