Choosing the most appropriate domain name for a client can prove challenging. If you are feeling struck, remember, you’re not the only one. For web developers, there’s no challenge more common than this one. Website existence depends a lot on an appropriate domain name. Today, more and more businesses are opting for a digital presence, making an attractive domain name essential for branding. Frequently, customers use the Internet to research companies. A company’s website is usually the first point of contact. If the first impression is not good, all might be lost. That’s why, an attractive domain name helps branding.
You will find the following topics covered in detail in this post: Top Level Domains, internationalized domain names, country top level domains, and latest domain extensions which is the most talked-about topic today. In addition, the post discusses smart techniques and hacks that you can deploy to find a viable solution in case the desired domain name is already taken.
Clients prefer web-developers or web-designers who offer them greater value, and that’s exactly what this post allows a talented web-developer or web-designer do. Thanks to this post, you’ll be able to offer more options to clients and smartly brand websites using more appropriate domain extensions.
How Domain Names Were Used Earlier?
Before 1983, to log on to a website, you must type certain numbers in a set sequential order. This unpractical method was finally phased out with the birth of Domain Name System (or DNS for short) in 1983. Based on an old structure, DNS allows users to logon to a website or webpage by typing words in place of numbers.
According to an SEO expert, domain names became popular because they were so easy to use compared to the previous method. However, pretty soon, the need to protect one’s right to a specific domain name was felt. As a result ICAAN’s governing body decided to oversee regulation of every unique domain in 1988.
Present Use Of Domain Name Extensions
Today, several groups of domain extensions are available, the most common being generic top level domains (gTLD for short), countries top level domains (ccTLD) and personal domains. No other domain is more frequently used and better known than the .com domain. Its users include big companies, small and medium-sized businesses, and individuals.With .com domain being so popular, it’s certainly not easy to find a .com domain of your choice.No other domain is more frequently used and better known than the .com domain. Its users include big companies, small and medium-sized businesses, and individuals With .com domain being so popular, it’s certainly not easy to find a .com domain of your choice. The problem of finding a suitable domain name, in turn, gave impetus to the trend of using creative ideas for registering them. Compared to earlier, the demand for .com domain has fallen a bit.
A chunk of the total demand for .com domain has been taken by other domains, namely .de, .org, .it, .co.uk, .gov, and .net. You’ll find a healthy mix of ccTLD and gTLD domains on the Internet today.
What You Need To Do To Register A Domain Name?
You can register a domain name in two ways. You can use the services of a web hosting provider or a legal domain register. As far as gTLDs are concerned, domain registrars can sell as well as manage all of them; however, they have rights for only some ccTLDs. Every country is free to appoint a domain registrar of choice for selling its domain extension. A quick online search will tell you the name of the registrar who has the right to sell the country domain name that you want to purchase.
All You Wanted To Know About Generic Top Level Domain Names
There are three sub-groups under generic top level domains, namely, sponsored, unrestricted, and geographic. You are not likely to come across geographic gtlds, which are uncommon. As of now, you’ll find only .asia and .cat. However, it is rare to find them other than in connection with a geographical, cultural, or ethnic group. Specialized high level domains, sponsored gTLDs are used for a particular organization, private agency, or community. For example, the .aero domain name, which is restricted for the airline industry. There are no such restrictions in case of gTLDs, which anyone can register if the domain name is free.
It is only possible to register restricted domains when you meet certain conditions. With that said, this is the right time to get restricted domain names for clients in specific industries.
3) ccTLDs: Country Top Level Domains
If your client provides services to only a single country, you should consider obtaining a ccTLD for that client. You should know that ccTLDs rank higher than gTLDs in country-specific search. For example, in Sweden, the .com is not as trusted as .se. You’ll find lists of different 240 ccTLDs online.
4) ccTLDs Open for International Regulations
Businesses can register many ccTLDs internationally and many countries are choosing to open their extension internationally. Mexico, Netherlands, and Cameroun are a few examples.
5) Domain Hacking
This is the time to let your creativity run free. Domain hacking doesn’t entail hacking another website. However, it’s using real words smartly so that a part of the word is written as the domain extension. For example, designM.ag. This website is registered in two countries: Antigua and Barbuda.
There are more than 24o ccTLds extensions and what domain hackers do is find them and then use these extensions creatively.
3 Steps to Domain Hacking
1) Come up with a name
ccTLD is unique in the sense that you can register a domain name having only two words. For example, ma.tt. You should visit domain registrars and let your creativity run free; you will be pleasantly surprised to find many ways in which you can get what you want.
2) Locate a DNS provider in the country of your choice and register your site
3) Advertise you site domain
You will have to list the domain name in your marketing campaign and ensure it is visible because .com and .net domains are more common today than ccTLDs.
International Domain Name: Use of Special Characters
You can use non-ASCII characters in the domain name, like ä, ö, å, é, è. With that said, the smart thing to do would be to also register the related ASCII characters of non-ASCII characters you’ve used in your domain name, if the former are available. Take for instance, västerås.se. You’ll be taken to the same website even if you type vasteras.se.