Using Siri and other voice search tools
has become commonplace with many American consumers. While this is an
increasingly popular method for finding online answers and products, there are
very few businesses currently optimizing their content for voice searches. As
text-based search engine optimization (SEO) continues to grow, voice searches are still extremely undervalued.
The most successful online businesses
are those that are willing to stay dynamic. If you want to increase your
exposure to search engine-based web traffic, it’s now more important than ever
to consider voice searches when you build your content. Voice searches
typically contain different phrases and patterns than traditional text-based
searches, so your current content might not be suitable for tapping into the
voice search market.
At present, under 5% of businesses
have voice search optimized content. This means you have a unique opportunity
to become one of the first companies in your industry to target voice search
customers. With more than 50% of consumers predicted to be using voice search by the end of 2020, this is an
opportunity that you can’t afford to miss.
In this guide, we’ll briefly overview
the benefits of voice search optimization and provide you with useful tips for
optimizing your content.
The Benefits of Optimizing for Voice Search
If you’re wondering if optimizing for
voice search is worth the time and effort, it’s critical to understand the
benefits of upgrading your content. Let’s explore them below:
customers that enjoy using voice search applications.
Increase the value
of the content that you offer to your readers or customers.
Gain better access
to location-specific customers.
Stay ahead of your
industry due to the lack of voice search optimization currently present in the
Our Useful Tips for Optimizing for Voice Search
Optimizing your content for voice search
isn’t as hard as it sounds. If you’re willing to take a few simple steps, you
can ensure your content is ready for voice searches from eager consumers. We’ve
developed six tips that can help you improve your voice search rankings:
1. Prioritize Snippets
If someone is seeking information with a
voice search, they’re likely looking for a succinct response. Considering the
average voice search response is less than 30 words, it’s critical to provide
short snippets for relevant keywords and topics. This can help you become an
“authority” on a particular question or keyword.
If you’re researching voice search
keywords and keyword phrases, focus on how you can develop snippets that answer
related questions. By putting yourself in the shoes of your customers or
readers, you can assess what snippets can help you become the top result for
specific questions in your niche.
2. Page Speed Matters
As with text-based searches, voice
searches require quick page speed. The quicker your page can load, the easier
it is for the voice search engine to provide a response. As Google and other
search engines scan websites for answers, they need access to high-performing
sites that offer quick loading times.
If you’re experiencing issues with your
page speeds, it’s a good idea to look at different hosting plans or providers.
Improving your hosting can have a marked impact on your voice search ranking.
3. Prioritize Keyword Phrases
With text searches, many consumers will
use shortened keywords or keyword phrases. For example, “best plumber Los
Angeles” or “plumber Los Angeles.” On the other hand, voice
searches are likely to include longer keyword phrases, such as “Find me
the best plumber in Los Angeles.”
Due to the difference in keyword format,
it’s essential to look at these long keyword phrases that you might typically
ignore. They can prove critical if you’re trying to attain the top ranking for
a voice search.
4. Create Value
If your priority is targeting specific
keyword phrases and questions, it’s a good idea to focus on creating value.
There’s nothing worse than getting an insufficient answer to a question. It’s
critical to create valuable content with satisfying answers if you want to
instill confidence in consumers who are using voice search.
5. Prioritize Local Search Engine Optimization
If a voice search user isn’t using their
phone to find the answer to a specific question, they’re likely trying to find
nearby services or businesses. With voice search, it’s critical to prioritize
local searches like “plumbers near me” or “plumbers near Los
This can help you tap into consumers
that require quick access to local services and products. Don’t underestimate
the importance of local search engine optimization for voice searches.
6. Create a Mobile Responsive Website
In many cases, individuals that are
using voice searches will be using smartphones. This means that if they choose
to click on a link provided by the search query, a mobile browser will load
your website. For this reason, it’s critical to have a website that’s optimized
for mobile browsing.
The process of mobile optimization is
called creating a “responsive” website. If your website isn’t
responsive, it might load your desktop format instead of a minimalist mobile
format. In doing so, you can increase loading times and destroy the user
experience of your site. Fortunately, it’s easier than ever to ensure that your
site is responsive to mobile browsers – many web builders automate the process.
This tip will also help you with general
SEO. As most web browsing is now conducted using mobile browsers, it’s more
important than ever to optimize your website for non-desktop visitors.
Expand Your Business’ Horizons with Voice Search
Optimizing for voice searches can help
you rapidly expand your exposure to new clients if you’re searching for new
ways to expand your current customer base. If you’re currently only using SEO methods for
traditional text searches, you might be missing out on a significant number of
customers in your niche.
While using the steps outlined in this
guide simplifies the process of optimizing for voice searches, you can also
contact a professional digital marketing company. If you choose the right digital marketing agency, they can help you
quickly upgrade your online platforms to include content that targets