How to Optimize for Voice Search

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Using Siri and other voice search tools has become commonplace with many American consumers. While this is an increasingly popular method for finding online answers and products, there are very few businesses currently optimizing their content for voice searches. As text-based search engine optimization (SEO) continues to grow, voice searches are still extremely undervalued.

The most successful online businesses are those that are willing to stay dynamic. If you want to increase your exposure to search engine-based web traffic, it’s now more important than ever to consider voice searches when you build your content. Voice searches typically contain different phrases and patterns than traditional text-based searches, so your current content might not be suitable for tapping into the voice search market.

At present, under 5% of businesses have voice search optimized content. This means you have a unique opportunity to become one of the first companies in your industry to target voice search customers. With more than 50% of consumers predicted to be using voice search by the end of 2020, this is an opportunity that you can’t afford to miss.

In this guide, we’ll briefly overview the benefits of voice search optimization and provide you with useful tips for optimizing your content.

The Benefits of Optimizing for Voice Search

If you’re wondering if optimizing for voice search is worth the time and effort, it’s critical to understand the benefits of upgrading your content. Let’s explore them below:

  • Access new customers that enjoy using voice search applications.
  • Increase the value of the content that you offer to your readers or customers.
  • Gain better access to location-specific customers.
  • Stay ahead of your industry due to the lack of voice search optimization currently present in the market.

Our Useful Tips for Optimizing for Voice Search

Optimizing your content for voice search isn’t as hard as it sounds. If you’re willing to take a few simple steps, you can ensure your content is ready for voice searches from eager consumers. We’ve developed six tips that can help you improve your voice search rankings:

1. Prioritize Snippets

If someone is seeking information with a voice search, they’re likely looking for a succinct response. Considering the average voice search response is less than 30 words, it’s critical to provide short snippets for relevant keywords and topics. This can help you become an “authority” on a particular question or keyword.

If you’re researching voice search keywords and keyword phrases, focus on how you can develop snippets that answer related questions. By putting yourself in the shoes of your customers or readers, you can assess what snippets can help you become the top result for specific questions in your niche.

2. Page Speed Matters

As with text-based searches, voice searches require quick page speed. The quicker your page can load, the easier it is for the voice search engine to provide a response. As Google and other search engines scan websites for answers, they need access to high-performing sites that offer quick loading times.

If you’re experiencing issues with your page speeds, it’s a good idea to look at different hosting plans or providers. Improving your hosting can have a marked impact on your voice search ranking.

3. Prioritize Keyword Phrases

With text searches, many consumers will use shortened keywords or keyword phrases. For example, “best plumber Los Angeles” or “plumber Los Angeles.” On the other hand, voice searches are likely to include longer keyword phrases, such as “Find me the best plumber in Los Angeles.”

Due to the difference in keyword format, it’s essential to look at these long keyword phrases that you might typically ignore. They can prove critical if you’re trying to attain the top ranking for a voice search.

4. Create Value

If your priority is targeting specific keyword phrases and questions, it’s a good idea to focus on creating value. There’s nothing worse than getting an insufficient answer to a question. It’s critical to create valuable content with satisfying answers if you want to instill confidence in consumers who are using voice search.

5. Prioritize Local Search Engine Optimization

If a voice search user isn’t using their phone to find the answer to a specific question, they’re likely trying to find nearby services or businesses. With voice search, it’s critical to prioritize local searches like “plumbers near me” or “plumbers near Los Angeles.”

This can help you tap into consumers that require quick access to local services and products. Don’t underestimate the importance of local search engine optimization for voice searches.

6. Create a Mobile Responsive Website

In many cases, individuals that are using voice searches will be using smartphones. This means that if they choose to click on a link provided by the search query, a mobile browser will load your website. For this reason, it’s critical to have a website that’s optimized for mobile browsing.

The process of mobile optimization is called creating a “responsive” website. If your website isn’t responsive, it might load your desktop format instead of a minimalist mobile format. In doing so, you can increase loading times and destroy the user experience of your site. Fortunately, it’s easier than ever to ensure that your site is responsive to mobile browsers – many web builders automate the process.

This tip will also help you with general SEO. As most web browsing is now conducted using mobile browsers, it’s more important than ever to optimize your website for non-desktop visitors.

Expand Your Business’ Horizons with Voice Search Optimization

Optimizing for voice searches can help you rapidly expand your exposure to new clients if you’re searching for new ways to expand your current customer base. If you’re currently only using SEO methods for traditional text searches, you might be missing out on a significant number of customers in your niche.

While using the steps outlined in this guide simplifies the process of optimizing for voice searches, you can also contact a professional digital marketing company. If you choose the right digital marketing agency, they can help you quickly upgrade your online platforms to include content that targets voice-activated searchers.

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