Frequently, clients want to achieve a higher Google rank for short tail keywords. Unless a strong foundation is laid first, this task can prove both tedious and unhealthy in the long run. Wherever possible, it is better to incorporate a long-tail keyword strategy because it offers many advantages.
In most niches, competition is more severe in case of short tail keywords. Short tail keywords attract considerable traffic, but potential clients do not conduct a Google search for a particular service or product and that’s why the conversion rate is low.
The focus is not on selecting a particular keyword in long-tail keyword strategy, but rather targeting multiple long-tail keywords so that the aggregate effect is much greater and profitable.
Long-tail keywords typically attract less traffic, but the conversion rate is significantly higher simply because someone using multiple words to search for a product or service is likely to look for something specific; in other words, long-tail keywords offer greater value to businesses.
Traffic Volume x Traffic Value = Total Value
When following a long-tail keyword strategy, the aim should be to rank the website for many long-tail keywords, and not just only one. Using a broad content strategy makes this possible.
Achieving higher rank for long-tail keywords is comparatively easier because the competition is not so stiff, and while a long-tail keyword attracts fewer visitors, thanks to a lot of content, you can target many long-tail keywords at one time, so the combined effect results in significant amount of diverse traffic.
You can achieve re-enforcement of top-level pages and improve page-rank/trust by combining content strategy with a thorough internal linking strategy and strong site planning. This way you’ll be able to rank your website for variants of short-tail keywords.
We invite you to contact us to speak with an account manager to learn how you can benefit from implementing a robust long-tail keyword strategy on your website.