Thomas Gun have chosen a really interesting retail model – they actually allow the artistic visionairies behind the brands to interact directly with consumers via their website and that creates a one of a kind user experience for the customers.
How do they achieve this? Well each brand gets access to a unique content management system that allows them to customise their own store front just the way they want to. This means that the clothes and brand imagery you view as a customer has come straight from the companies themselves.
Authenticity in spades! Thomas Gun have said that their plan for the future is to continue to grow, but carefully and only by choosing the right brands for their specific sense of style.Their plan for the next few years is to grow the brands and their customer base whilst never compromising their brand integrity. In fact it is maintaining this brand integrity that is their number one priority.
All new brands are carefully selected based on their suitability to the Thomas Gun aesthetic – this really is urbanwear to write home about! Thomas Gun offer a route into the industry that means smaller labels and startups can get exposure – as long as their designs are good enough quality and of the right style – and this really is a great way for their customers to seek out new and exciting trends.