Local businesses can get a lot of leads from search engines. However, competition is extremely high for local businesses and it’s not possible today to rank at the top of search results without investing in local SEO.
One of the most important aspects of local SEO is building high quality links. Building high quality links for is an extremely powerful way to increase rankings as it takes quite a bit of time and effort which means it can’t be copied easily.
One of the best ways for local businesses to get links is to remain in touch with local media in order to get nice links as well as valuable promotion for free. It is important that you remain aware of what’s happening in your location and when the opportunity arises, help the local media by providing your view if something has happened related to your industry.
For instance, you could provide a 10 point checklist on buying a water softener to the local media, if you are in that business. Media outlets are always on the lookout for something new. They will take you up on the offer and you will get a nice link and a lot of appreciation for your efforts.
As mentioned in the beginning, search engine optimisation involves a lot of time and effort. You have the option of doing everything on your own or you can focus on your business and leave SEO to the experts. There are several high quality SEO companies offering local SEO services. They already have a lot of experience in helping clients gain high rankings in local search results. Since they are already working for many local clients, they can start working for your business as soon as you sign up.
As far as partnering with the right SEO company offering local SEO services is concerned, it is important that you do some research before signing up. Since anybody can open an SEO agency offering, it does not mean that you should sign up with the first company to come across. Ask for referrals from your business associates and others in the industry. In addition, you should also do your own research. Specifically, ask the agencies to share the results they have achieved for other clients before signing up.
Another good opportunity to get high quality links is to get in touch with your local non-profits. You can easily find local non-profits as well as local charities by searching online. Don’t get disappointed if there is no donor page on their website. Give them a call or send them an email, and you’ll find dozens of opportunities to get high quality links.
If you’re running a business, you must have suppliers. You already have good relationship with your suppliers and it can also help with local SEO. Ask them nicely to mention the name of your website on their website and you will get a nice, high quality link.
Sponsor a Local Contest
Local magazines, entertainment venues and newspapers are always running some kind of local contests. Make use of such opportunities in order to get several high quality links at a very low price. Keep in mind that when you sponsor such local contests, you are not only get a nice link from the organisers but you’re also likely to find mention on several local media outlets which means you have the opportunity to get several high quality back links.
Just like local suppliers, you should also take advantage of established relationships with existing clients. If some of your clients also have their own personal websites or if you sell to other businesses, there is an opportunity to get high quality links. So, ask them nicely and it is likely that you will get some really high quality links for free.
Overall, make use of these to build high quality links for improving your rankings in the local search results. If you do not have the time to perform SEO on your own, it is better to hire the services of a reputable SEO company in order to get the desired results. Do not forget that if you are not working on improving your search engine rankings, your competitors are and you do not want to get left behind.