Topical Pagerank and why should you worry about it

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Whoever works in the search industry knows what Pagerank is and how does it work, and for you who are not entirely familiar with it, here is a quick recap;Pagerank is the most famous algorithm which Google uses which helps them rank websites in their search engine index.Pagerank is used to measure a reputation of a particular website or page.

Pagerank works by counting the number of links which are leading to an individual page.The main idea is that the more popular the page is, the more links from other websites are directing customers to it.Look it like this – every link that page gets from another site is a vote given to that page, so Google uses this information to decide if a website has something worth looking at it and by that, it promotes it, or that’s the way it used to work a while ago.

Google’s Pagerank algorithm grades websites with numbers.
Scores are 0-9.
If some website has a Pagerank 5, other sites on that site don’t have to have a page rank of 5.Pagerank is accurate for each page.
Same as water flows through pipes, Pagerank passes through links.
In the most cases, if the page has a higher Pagerank, links from that site have a higher value.
Usually, the focus of SEO’s has been providing links from high quality and relevant pages.

Trustrank

When the webmasters found out that links were the focal point of ranking, they started buying and selling links and with that fixing Google’s search result – that’s how Trustrank was born.

Even though Google never officially admitted that it use Trustrank as a ranking factor, there are many patents that describe the mechanism as a system which places a particular emphasis on ‘’trust hubs’’.These are defined as patents which manually set a high ranking on websites which can be trusted such are BBC.co.uk, CNN.com and others.Obtaining links on some of these sites is nearly impossible.Trustrank works by establishing the distance of some website from a Trusthub, normally the further the site is from Trusthub, the less trust it has.

This serves as co-efficient mechanism and introduces checksum which means that a website needs to validate page rank; however, there seems to be some other system which is used to determine the authority of sites.

Enter Topical Page Rank

We give our special thanks to Rhyce Lein from website seocompanysingapore.com for giving us some good ideas to use them.

Google keeps striving to deliver better search results; in April 2014 Matt Cutt alluded that there is an improved version of Pagerank (Topical Pagerank).Many overlooked it including me until recently.Google is using its old trick, trying to determine if some site is a good match for what was searched.What wasn’t understood is how Google had hoped to find this out.When you’re past the first look, it becomes apparent that precise page classification system would result in chaos and too much CPU would be required to execute this.The other option and more likely one at that is that Google is broadly classifying sites by topical themes into general categories.There is very little information on topical Pagerank.This article is the first one which is talking about what happens when you scratch off the top.This is supported by a lot of technical documents and patents.

Conclusion

The main difference between Pagerank and ‘’Topical Pagerank’’ is the measurement of ‘’Authority’’.Even though ordinary Pagerank can be used to rank a website; in more competitive environment ‘’Topical Pagerank’’ can be what decides between a first page position and being on top of the first page, even more when you study a niche topical patterns start to emerge and it is possible to find the thematic classification that is featured noticeably in Google’s top SERPS for keywords which are typed by a client.

Getting familiar with these patterns makes new chances to rank sites in some of the most competitive environments removing the element of possibility and making the art of link building into a laser precision science.

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