Here at Essex SEO our team of experts have more than ten years of experience in making websites that are SEO friendly.
Web design from the professionals
Here at Essex SEO our team of experts have more than ten years of experience in making websites that are SEO friendly. If you choose Essex SEO to create your search engine friendly website, it means that you will have an advantage in business even if you don’t engage in a web marketing strategy right away. Just by using our services you make your site open for easy integration of SEO practices in the future when money and time allow you. It doesn’t matter if you need a brand new site or need us to analyse and improve the site you already own, we may help you in developing the profile of your business, your brand and make a website that will work with the current online situation and not against it. If your business doesn’t have its website, you can save yourself from a lot of trouble and money spending by creating your website with the most recent search engine friendly web design methods and industry standards in mind. Because of the way we design and plan our sites, it’s not difficult to make continuous adaptations and adjustments fast and easy.
What are things we do to make sure that your site is SEO friendly?
You’ll need to pay an SEO expert before you start making any effective search engine optimisation, and that’s without planning your site’s structure in advance. At Essex SEO we think about a lot of factors for each website we build. Like Google, other search engines will look at the content of your site, relationship between what you put there and placement of rich media to decide on the relevance of your website against specific keywords.
We’ll work with you or with the creator of your site to tailor the existing content or add new content to make the necessary ranking signals so your web properties could be ranked for desired keywords. And more we will make sure that your site complies with Google’s 2013 webmaster guidelines by putting in place the algorithmic trust factors.
Markup and Tags HTML5 Schema included. Think of these as invisible signs that direct search engine spiders to your content. If Google, MSN or Yahoo send a spider to your site, this is how it knows what the subject of the page is. We make sure that every page on your website has markers which can help us understand what your page is about.
Redirects and 404 Protection: If a page has disappeared from your site, it’s possible that it was indexed by a search engine. We will break this circuit by setting up redirects which allow you to keep your backlinks and thus make sure you keep authority and page rank you’ve worked so hard to make. Also, this goes for people who try to catch up with your new web content using old links which are still indexed on the internet.
Tracking and monitoring of keywords through SERP Book.
Markup and Tags HTML5 pattern included. Think of these as signs you cannot see that direct search engine spiders to your content. If Google, MSN or Yahoo put a spider on your site, this is how it knows what the main idea of the page is.We make sure that every page on your site has markers which can help us understand what your page is about.
Redirects and 404 Protection: If a page has vanished from your website, it’s possible that it was indexed by a search engine. We will break this circuit by making redirects which allow you to keep your backlinks and thus make sure you keep authority and page rank you’ve worked so hard to get. Also, this goes for people who try to look at your new web content using old links which are still indexed on the internet.
Google Plus is what connects your site to 3rd party branded profiles, social profiles and secondary sites across the internet. Google is using social proof and trust more and more as a system for determining search engine rank position which makes Google Plus the focal point that connects everything.
Enhanced submission to Google Plus and Create a Google Plus page for your job.
Installation of Web Master Tools and Google Analytics is what allow you to keep track of all visitors and all the traffic going to the site.
Constant tracking and installation of Google Webmaster Tools.
Adsense & Adwords.
Creator Markup (HTML5 Schema).
Publisher Markup (HTML5 Schema).
Start getting reviews.
Propose building citation links.
Start getting reviews for Google Plus and important citation sites like YELP or Qype.
Connect all other profiles to Google Plus.
Blog RSS submission.
Once the first analysis and initial optimisation are over, your start will start to be ranked as important, targeting search keywords, which means that your site will be in better position when those keywords are searched for by potential clients. Because of the competitive nature of some keywords, it’s unlikely that a site will get a 1st-page position for wanted keywords before further on-site and off-site work is completed.
Naturally, there are MANY more things we do to the sites to make them SEO friendly, and because of that, we advise you to consider online marketing strategy while your site is being built. If the website already exists, we can improve it, but it is helpful to plan these things ahead. At Essex SEO we can make a site that is perfect for you and your audience, and also include everything by creating an online brand that will reach out to your key demographic.
Internal linking – giving the search engine a possibility to go to other relevant pages of information.
Add frequently asked questions or glossary of terms if it can be applied.
Introduce keywords to existing content.
Optimisation of image. Alt tag optimisation – text which is used to explain what the images are on the website.
Optimisation of content and structure of website – extra content which is focused towards the main key phrases – can be used where it can be applied.
Include rich media for example video or infographics.
Onsite Brand Signals
Include name of the business, means of contact and markup with schema (NAP).
Add symbols which inspire trust (like parterres or business partners). Creates positive user experience.
We will install social widgets to facilitate content sharing.
Connection to social profiles.
Link to respectable sites of high authority with valuable content.
Add tributes marked up with design throughout the website if it is possible.