As a small business owner, you need to know the importance of marketing. You need to promote your products and services for your company to gain traction. While you probably have limited resources and have a tight capital, it shouldn’t stop you from leveraging your marketing campaign. Consider the costs as an investment and rather than an expense.
That’s why investing in a solid digital marketing strategy is the best option as it gives you the highest return on investments in the long run.
Cost Effective Compared To Traditional Marketing
For some, investing in traditional marketing might seem a more obvious choice. After all, it’s a widely accepted practice for over decades. It helps you stay within your budget because you can efficiently manage the number of marketing collaterals.
But traditional marketing methods are already inefficient and outdated. Distributing flyers, posting streamers, and posters are merely random acts. How sure are you that the persons that come across your collaterals are potential end-users? Also, TV ads cost a fortune, and you’re not entirely sure if it will be successful or not.
Meanwhile, investing in digital marketing is proven to be less costly, and far more effective. Establishing a robust online presence in various social media channels is free, but you might also want to avail of its additional services for maximum efficiency. Still, the fees that you invest in social media channels are far less expensive than traditional TV ads.
Aside from that, while you also need to pay for a well-designed company website, your hosting, and domain, but the price you’re paying is no way near conventional ads.
Digital Marketing Is Progressive
When you’re utilizing traditional marketing methods, gathering research and surveys takes time. Since trends quickly come and go and since marketing is an ever-changing landscape, the data you might have accumulated might already be outdated.
In digital marketing, on the other hand, it’s easy for you to track, measure, and analyze valuable data, and see results in real-time. Tools like Facebook Insights and Google Analytics shows you how engaged your audience is so that you can adjust and improve your outcomes.
If you’re using YouTube to reach to your target audience, YouTube Analytics helps you make smart decisions based on the available information presented.
Your Website is Your Salesperson
Many organizations choose to invest in salespersons so that they can promote and sell their products easily. While it’s still vital to spend a part of your budget on your sales team, investing in an attractive, user-friendly website can do wonders for your business by boosting your sales and amplifying your marketing strategy in the long run.
Think about it ‒ you’re paying an employee to sell and market your products and services. They might be working eight hours a day, seven days a week. They also have paid vacation and sick leaves. But what happens if your sales team is off the clock?
That’s where establishing a robust online presence comes into play. Ideally, your website showcases the products and services that you’re selling, as well as the prices, availability, and even have the option for users to buy your products at any given the time of day. If potential clients cannot contact a live person from your sales team at the moment, they expect your site to fill in the gap.
If you’re not establishing a strong digital presence, eventually, customers will look elsewhere. As a result, you’ll be losing out a lot of customers and sales in the long run.
Social Media is the New Marketplace
One of the main reasons why your small business should be marketing on social media is because most of your customers are spending their time here. According to a report by Statista, approximately 70% of the total population in the US are spending their time here. In 2018, the number of social media users worldwide had grown to around 2.34 billion.
With so many people using social media every single day, it presents an excellent opportunity for your business to reach your target audience.
Aside from that, most people are receptive to your message when you’re marketing on social media. It’s because social media allows you to be more conversational, allowing you to show a different side of your brand. The content that you create helps build the personality of your brand as well as develop your brand voice.
You’re able to develop real connections, rather than just giving out traditional marketing messages, and this is what people are most responsive to.
Mobile Use Is Leading The Way
Mobile is revolutionizing the way people buy products. People are continually looking for solutions whenever or wherever is convenient for them. Not only they’re looking for products and services that they’re already aware of, but they’re also finding new products through their mobile searches. According to Google, approximately 51 percent mobile users have come across a new product or service while doing a quick search on their mobile devices.
That’s why, if you’re not making a significant effort for your products and services to appear on mobile searches, you’re missing out a huge volume of potential customers out there. You need to develop a solid mobile strategy, fast. Also, make your website mobile-optimized to ensure the highest degree of user experience.
Over To You
Investing in digital marketing might seem like a challenge especially for a small business owner like yourself. Your budget is probably limited to your staff, office supplies, utilities, and you feel like you never have enough funds to invest in digital marketing.
But if you want to make your business thrive in a highly competitive digital world, you have to. Neglecting it is a big mistake. As long as you put in the necessary time, effort, and investment for a results-driven digital marketing strategy, you’ll be able to save a significant amount of cash, and you’ll reap in the results you want over time.
Author Bio: John Vuong is the sole owner of Local SEO Search Inc, click here. John’s mission is to help local business owners improve their online influence so they can dominate their industry. With his business acumen and innate understanding of the local business landscape, John writes blogs that delve on how to customize SEO campaigns based on client needs.